Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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San Felipe Organics
Overview
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Business Type:
Grower
Location HQ:
Hollister, 95023-9426
California
Cooking Vegetables:
Greens, Kale
Salad Vegetables:
Peppers, Bell, Spinach, Tomatoes
Ronsse Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Chicago Park, 95712-0117
California
Deciduous Fruit:
Apples, Figs
Salad Vegetables:
Tomatoes
Cooking Vegetables:
Lavender
Mike Sudduth Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Brawley, 92227-1356
California
Cooking Vegetables:
Greens
Salad Vegetables:
Spinach, Lettuce
Oceano Organics Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Oceano, 00009-3475
California
Cooking Vegetables:
Greens
Salad Vegetables:
Spinach
Colorama Wholesale Nursery
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Azusa, 91702-1602
California
Cooking Vegetables:
Herbs
Salad Vegetables:
Lettuce, Tomatoes
Landerosa Farms Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Vacaville, 95687-9425
California
Cooking Vegetables:
Herbs, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
St Helena Organic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Saint Helena, 94574-9799
California
Cooking Vegetables:
Herbs
Salad Vegetables:
Peppers, Bell, Tomatoes
Victory Organic Vegetables
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Bakersfield, 93304-7024
California
Melons:
Cantaloupe
Tropical Fruit:
Papayas
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Tomatoes
Cooking Vegetables:
Cilantro, Zucchini Squash
K L Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Moss Landing, 95039-0588
California
Cooking Vegetables:
Brussels Sprouts
Salad Vegetables:
Lettuce
Solutions Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Vista, 92084-6518
California
Cooking Vegetables:
Herbs, Onions, Bulb
Salad Vegetables:
Lettuce
