Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Nat Coleman Produce
Overview
(2)
(0)
(1)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Palestine, 75801
Texas
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Onions, Bulb, Pumpkins
Lone Star Family Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Sunray, 79086
Texas
Cooking Vegetables:
Corn
Morgenroth & Son Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Victoria, 77905
Texas
Cooking Vegetables:
Cabbage, Corn
Salad Vegetables:
Peppers, Bell, Lettuce
Corwith Farms Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Water Mill, 11976
New York
Cooking Vegetables:
Potatoes
Billingsley Produce Sales Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Shipper
Location HQ:
Oceanside, 92054
California
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Cauliflower, Corn
Salad Vegetables:
Broccoli, Lettuce, Romaine, Iceberg Lettuce
Billingsley Produce Sales Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Baywood Park, 93304
California
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Peppers, Bell, Broccoli, Celery, Lettuce, Onions, Green, Radishes
Billingsley Produce Sales Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Dallas,
Texas
Cooking Vegetables:
Onions, Bulb, Potatoes, Sweet Potatoes
TSM Distribution Center Inc
Overview
(0)
(0)
(0)
Business Type:
Retailer,
Other
Location HQ:
Dallas, 75212
Texas
Cooking Vegetables:
Pumpkins
Crows Pass Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Temecula, 92591-5017
California
Deciduous Fruit:
Apples
Cooking Vegetables:
Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Tomatoes
Towani Organic Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Bangor, 95901
California
Deciduous Fruit:
Apples
Cooking Vegetables:
Eggplant, Garlic, Herbs, Onions, Bulb
Salad Vegetables:
Peppers, Bell, Tomatoes
Specialties:
Ginger Root, Olives, Fresh, Shallots
