Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
Stan Silva Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Livingston, 95334-9602
California
Cooking Vegetables:
Beets, Potatoes, Rutabagas, Squash, Summer, Squash, Winter, Sweet Potatoes, Turnips
Flores Organic Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Freedom, 95019-2730
California
Cooking Vegetables:
Beets, Kale, Squash, Summer, Squash, Winter, Green Swiss Chard, Red Swiss Chard, Rainbow Chard, Cilantro
Salad Vegetables:
Tomatoes
Tierra Sana
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Salinas, 93905-2318
California
Berries:
Strawberries
Cooking Vegetables:
Asparagus, Oregano, Zucchini Squash
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Tres Rodriguez Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Plant City, 33565
Florida
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Green Bell Peppers
Cooking Vegetables:
Peppers, Chili, Squash, Summer, Squash, Winter, Jalapeño Peppers
Produce Connection-Florida
Overview
(0)
(0)
(0)
Business Type:
Broker,
Retailer
Location HQ:
Miami, 33142
Florida
Cooking Vegetables:
Garlic, Herbs, Mushrooms, Potatoes
Salad Vegetables:
Spinach, Carrots, Celery, Salads/Salad Mixes
Specialties:
Dates, Tofu
Dylan Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Marianna, 32448
Florida
Citrus:
Oranges
Deciduous Fruit:
Pears
Melons:
Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb, Potatoes, Pumpkins
CQP LLC/California Quality Produce
Overview
(3)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Downey, 90241
California
Citrus:
Lemons, Limes, Oranges
Tropical Fruit:
Bananas, Mangoes, Pineapple
Specialties:
Tomatillo, Yuca
Cooking Vegetables:
Jalapeño Peppers, Pasilla Peppers
Banner Fruit Co
Overview
(1)
(0)
(5)
Business Type:
Broker,
Wholesaler
Location HQ:
South San Francisco, 94080
California
Berries:
Blackberries, Blueberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
3 Nuts
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Vista, 92084-1243
California
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Pears, Pomegranates
Stone Fruit:
Plums
Tropical Fruit:
Avocados, Bananas
Nijiya Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Torrance, 90504-6103
California
Berries:
Strawberries
Citrus:
Lemons, Limes
Melons:
Watermelon
Cooking Vegetables:
Beans, Cabbage, Eggplant, Greens, Herbs, Leeks
