Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Roca De Grecia Organics
Overview
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Business Type:
Grower
Location HQ:
Salinas, 93905-4123
California
Berries:
Strawberries
Cooking Vegetables:
Herbs, Cilantro
Salad Vegetables:
Cucumbers
D W Berry Organics
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Oxnard, 93032-1029
California
Berries:
Strawberries
Cooking Vegetables:
Beans, Beets, Cabbage, Greens, Kale, Squash, Summer, Squash, Winter
Salad Vegetables:
Spinach, Broccoli
Harris Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Coalinga, 93210-9804
California
Melons:
Watermelon
Cooking Vegetables:
Greens, Onions, Bulb
Salad Vegetables:
Tomatoes
Finley Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Ynez, 93460-9313
California
Melons:
Watermelon
Stone Fruit:
Apricots, Peaches
Cooking Vegetables:
Artichokes, Cabbage, Cauliflower, Kale, Peas
Salad Vegetables:
Broccoli, Tomatoes
Central Coast Cooling
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Salinas, 93901-4430
California
Deciduous Fruit:
Apples
Cooking Vegetables:
Beans, Corn, Herbs, Basil
Salad Vegetables:
Broccoli, Carrots
Happy Boy Farms
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Freedom, 95019-1076
California
Melons:
Watermelon
Cooking Vegetables:
Beans, Beets, Herbs, Onions, Bulb, Peas, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers
Robert Silva Orchards
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076-0411
California
Berries:
Strawberries
Deciduous Fruit:
Apples
Cooking Vegetables:
Squash, Summer, Squash, Winter
Rancho La Familia Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Santa Maria, 93454-9123
California
Berries:
Strawberries
Cooking Vegetables:
Beans, Beets, Brussels Sprouts, Cauliflower, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Spinach, Broccoli
Ananda Valley Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Half Moon Bay, 94019-1473
California
Berries:
Strawberries
Cooking Vegetables:
Beans, Beets, Cabbage, Cauliflower, Garlic, Herbs, Kale, Onions, Bulb
Salad Vegetables:
Peppers, Bell
Rodriguez Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Salinas, 93907-9005
California
Berries:
Blackberries, Raspberries, Strawberries
Tropical Fruit:
Avocados
Cooking Vegetables:
Artichokes, Onions, Bulb
