Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Golden West Veg Inc
Overview
(6)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Oxnard, 93030-7909
California
Cooking Vegetables:
Beets, Greens, Cilantro, Kale, Leeks, Onions, Bulb
Salad Vegetables:
Celery, Radishes
Brother Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Importer
Location HQ:
Miami, 33142
Florida
Tropical Fruit:
Plantains
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Tomatoes
Pre-Peeled Products Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Stockton, 95201
California
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Carrots, Celery, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers
C J Prettyman Jr Inc
Overview
(1)
(0)
(1)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Exmore, 23350
Virginia
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Potatoes, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Tomatoes
Kirsch Mushroom Company Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Bronx, 10474
New York
Cooking Vegetables:
Garlic, Mushrooms
Fortune Produce Inc
Overview
(2)
(0)
(2)
Business Type:
Wholesaler
Location HQ:
City Of Industry, 91746
California
Cooking Vegetables:
Cabbage
Salad Vegetables:
Peppers, Bell, Broccoli, Celery, Lettuce, Onions, Green
Sofrito Ponce Co
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
New Haven, 06519
Connecticut
Cooking Vegetables:
Garlic, Onions, Bulb, Cilantro
Salad Vegetables:
Peppers, Bell
Washington Lettuce & Vegetable Co Inc
Overview
(5)
(0)
(1)
Business Type:
Broker,
Shipper
Location HQ:
Mount Vernon, 98273
Washington
Cooking Vegetables:
Cauliflower, Potatoes
Salad Vegetables:
Broccoli
South Wing Hing Co
Overview
(1)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Jessup, 20794
Maryland
Citrus:
Oranges
Salad Vegetables:
Peppers, Bell, Broccoli, Celery
Specialties:
Bok Choy
Cooking Vegetables:
Snow Peas
Herring Farm Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Faison, 28341
North Carolina
Melons:
Cantaloupe, Watermelon, Seedless Red Watermelon
Cooking Vegetables:
Greens
Salad Vegetables:
Lettuce, Romaine, Green Leaf Lettuce, Red Leaf Lettuce
