Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Redi Peel Potatoes
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Derry, 03038
New Hampshire
Cooking Vegetables:
Potatoes
Southeast Processing Ltd
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Atlanta, 30297
Georgia
Cooking Vegetables:
Cabbage, Onions, Bulb, Turnips, Collard Greens
Salad Vegetables:
Peppers, Bell, Carrots, Celery
VPC Produce LLC
Overview
(3)
(0)
(0)
Business Type:
Broker,
Grower,
Wholesaler
Location HQ:
Cecil, 31627
Georgia
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage
Zia Onion Sales and Fishing Expeditions
Overview
(3)
(0)
(7)
Business Type:
Broker
Location HQ:
De Soto, 75115-4310
Texas
Cooking Vegetables:
Onions, Bulb
Roby's Country Gardens Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Bardstown, 40004
Kentucky
Berries:
Blackberries, Blueberries, Cranberries, Strawberries
Citrus:
Grapefruit, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Grapes, Pears
Melons:
Honeydew
Papania's Inc
Overview
(2)
(0)
(2)
Business Type:
Broker,
Wholesaler
Location HQ:
Lexington, 40555
Kentucky
Citrus:
Oranges
Tropical Fruit:
Bananas
Cooking Vegetables:
Potatoes
Salad Vegetables:
Lettuce
Market Produce Sales Inc
Overview
(3)
(0)
(7)
Business Type:
Broker,
Wholesaler
Location HQ:
South San Francisco, 94080
California
Berries:
Strawberries
Citrus:
Grapefruit, Oranges
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Artichokes, Asparagus, Brussels Sprouts, Cabbage
Spectrum Produce Distributing Inc
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Tucson, 85715-3418
Arizona
Citrus:
Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Asian Pears, Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Apricots, Nectarines, Peaches
R C R International LLC
Overview
(1)
(0)
(4)
Business Type:
Broker,
Importer
Location HQ:
Las Cruces, 88007-8704
New Mexico
Cooking Vegetables:
Onions, Bulb, Peppers, Chili, Yellow Onions, Jalapeño Peppers, Pasilla Peppers, Poblano Peppers, Serrano Peppers
Salad Vegetables:
Peppers, Bell
North County Fruit Sales Inc
Overview
(4)
(7)
(2)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Rio Rico, 85648-3100
Arizona
Citrus:
Limes
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Avocados
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
