Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Koinonia Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Stevenson, 21153-0647
Maryland
Cooking Vegetables:
Herbs
Clagett Farm
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Upper Marlboro, 20772-2925
Maryland
Cooking Vegetables:
Herbs, Mushrooms
Cavazos Fruit & Vegetable Co Inc
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Houston, 77023
Texas
Tropical Fruit:
Coconuts
Salad Vegetables:
Peppers, Bell, Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter, Cilantro, Jalapeño Peppers, Poblano Peppers
Specialties:
Jicama
Bucks Fresh Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
McAllen, 78501
Texas
Cooking Vegetables:
Eggplant, Onions, Bulb, Jalapeño Peppers, Poblano Peppers, Serrano Peppers
Salad Vegetables:
Tomatoes
Pedernals Valley Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Fredericksburg, 78624
Texas
Stone Fruit:
Peaches
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter, Green Beans
Billy Durbin Farms
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Raymondville, 78580
Texas
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb
Gamez Produce Co
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Laredo, 78040
Texas
Deciduous Fruit:
Apples
Tropical Fruit:
Avocados
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Isaacs Farms
Overview
(1)
(0)
(0)
Business Type:
Nursery/Florist
Location HQ:
Georgetown, 19947
Delaware
Berries:
Strawberries
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Nectarines, Peaches, Plums
Cooking Vegetables:
Cabbage, Cauliflower, Corn
Delaware Potato Growers Association
Overview
(1)
(0)
(0)
Business Type:
Trade Association
Location HQ:
Middletown, 19709
Delaware
Cooking Vegetables:
Potatoes
Delaware Potato Board
Overview
(1)
(0)
(0)
Business Type:
Trade Association
Location HQ:
Lewes, 19958
Delaware
Cooking Vegetables:
Potatoes
