Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Brandt Produce Inc
Overview
(4)
(0)
(1)
Business Type:
Broker
Location HQ:
Pharr, 78577
Texas
Citrus:
Limes
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Mangoes, Pineapple
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Peppers, Bell
Roal Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Houston, 77009
Texas
Tropical Fruit:
Bananas, Pineapple, Plantains
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers, Poblano Peppers, Serrano Peppers
Salad Vegetables:
Carrots, Cucumbers
Specialties:
Jicama
Saffold Farms
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Wimauma, 33598
Florida
Melons:
Watermelon
Cooking Vegetables:
Cabbage, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers
Nature Fresh Shippers Inc
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Deciduous Fruit:
Grapes
Tropical Fruit:
Coconuts, Pineapple
Salad Vegetables:
Radishes, Tomatoes, Red Bell Peppers, Yellow Bell Peppers
Specialties:
Cactus Leaves, Pinto Beans (Dried)
Cooking Vegetables:
Cilantro
Polos Produce Inc
Overview
(3)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Bakersfield, 93307
California
Citrus:
Lemons, Limes
Deciduous Fruit:
Apples
Melons:
Cantaloupe
Tropical Fruit:
Bananas, Mangoes
Cooking Vegetables:
Cabbage, Cauliflower, Kale, Onions, Bulb
Allveg Sales LLC
Overview
(1)
(0)
(1)
Business Type:
Shipper,
Wholesaler
Location HQ:
McAllen, 78502
Texas
Cooking Vegetables:
Onions, Bulb, Parsley
Salad Vegetables:
Carrots
Growers Produce Inc
Overview
(2)
(0)
(4)
Business Type:
Wholesaler
Location HQ:
South San Francisco, 94080
California
Citrus:
Limes, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Apricots, Cherries, Nectarines
Tropical Fruit:
Bananas, Carambola, Kiwifruit
4 Ace Farms Llc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Jerome, 83338-6138
Idaho
Cooking Vegetables:
Potatoes
Willard Agri Service
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Upperco , 21155
Maryland
Cooking Vegetables:
Corn
Moctezuma Import Inc
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Houston, 77009
Texas
Cooking Vegetables:
Cilantro, Jalapeño Peppers
