Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Western Harvest Gardens Inc
Overview
(8)
(0)
(1)
Business Type:
Broker,
Shipper
Location HQ:
Ste Clotilde De Chateauguay, J0L 1W0
Quebec
Berries:
Raspberries
Cooking Vegetables:
Beets, Brussels Sprouts, Cabbage, Cauliflower, Corn, Eggplant, Herbs, Leeks, Onions, Bulb
Onion House Corp
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
North Bergen, 07047
New Jersey
Cooking Vegetables:
Onions, Bulb
Webster Potato Company
Overview
(1)
(0)
(2)
Business Type:
Grower,
Shipper
Location HQ:
Rigby, 83442
Idaho
Cooking Vegetables:
Onions, Bulb, Potatoes
Sinaloa Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Importer
Location HQ:
Phoenix, 85032
Arizona
Cooking Vegetables:
Corn, Bicolor Sweet Corn, White Sweet Corn, Yellow Sweet Corn
Specialties:
Cactus Leaves
Jerry Gonzales Produce
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Chula Vista, 91910
California
Berries:
Strawberries
Cooking Vegetables:
Greens
Salad Vegetables:
Romaine
Nogales Fruit & Vegetable Distributors Inc
Overview
(5)
(0)
(1)
Business Type:
Broker,
Shipper,
Retailer
Location HQ:
Nogales, 85621
Arizona
Melons:
Watermelon
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter
Pinto Creek Company LLC
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Eloy, 85231
Arizona
Cooking Vegetables:
Corn, Potatoes
Salad Vegetables:
Spinach
Fresh Seasons LLC
Overview
(3)
(0)
(0)
Business Type:
Shipper,
Retailer
Location HQ:
Doral, 33172
Florida
Cooking Vegetables:
Herbs
BZ Exotics LLC
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Prescott Valley, 86314
Arizona
Citrus:
Lemons, Limes
Tropical Fruit:
Mangoes, Pineapple
Cooking Vegetables:
Asparagus, Cabbage
H Baza Farms
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
San Diego, 92154
California
Cooking Vegetables:
Squash, Summer, Squash, Winter, Snow Peas
Salad Vegetables:
Tomatoes, Red Cherry Tomatoes, Red Plum/Roma Tomatoes
