Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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M&R Wholesale Produce
Overview
(4)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Forest Park, 30297
Georgia
Citrus:
Oranges
Deciduous Fruit:
Apples
Salad Vegetables:
Cucumbers, Tomatoes
Cooking Vegetables:
Jalapeño Peppers
Taylor Farms Retail Inc
Overview
(10)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Salinas, 93901
California
Cooking Vegetables:
Cauliflower, Kale, Peas
Salad Vegetables:
Spinach, Broccoli, Carrots, Celery, Lettuce, Romaine, Salads/Salad Mixes
Matarazzo Brothers LLC
Overview
(3)
(0)
(9)
Business Type:
Broker,
Wholesaler
Location HQ:
Boston, 02150
Massachusetts
Melons:
Watermelon
Cooking Vegetables:
Herbs
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Tomatoes, Mesclun/Spring Mix, Red Cherry Tomatoes, Red Cocktail Tomatoes, Red Plum/Roma Tomatoes
Telesis Onion Co
Overview
(5)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Five Points, 93624
California
Cooking Vegetables:
Onions, Bulb
Kissena International LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Valley Stream, 11581
New York
Cooking Vegetables:
Garlic
Specialties:
Ginger Root
Metz Potato Co LLC
Overview
(5)
(0)
(3)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Monte Vista, 81144
Colorado
Cooking Vegetables:
Potatoes
Robles Produce LLC
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
S El Monte, 91733
California
Cooking Vegetables:
Pumpkins
Orchid Island Juice Company
Overview
(7)
(0)
(0)
Business Type:
Exporter,
Shipper,
Wholesaler
Location HQ:
Fort Pierce, 34950
Florida
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Cooking Vegetables:
Beets
Salad Vegetables:
Carrots
El Mercado Inc
Overview
(4)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Springdale, 72764
Arkansas
Citrus:
Lemons, Limes, Oranges
Tropical Fruit:
Avocados
Salad Vegetables:
Peppers, Bell, Lettuce
Cooking Vegetables:
Jalapeño Peppers, Poblano Peppers
Earl Roy Enterprises LLC
Overview
(4)
(0)
(8)
Business Type:
Shipper,
Wholesaler
Location HQ:
Hessmer, 71341
Louisiana
Cooking Vegetables:
Sweet Potatoes
