Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Combs Distribution Co
Overview
(3)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Santa Maria, 93458
California
Salad Vegetables:
Peppers, Bell
Cooking Vegetables:
Peppers, Chili, Squash, Summer, Squash, Winter, Green Beans, Jalapeño Peppers, Pasilla Peppers, Poblano Peppers, Serrano Peppers
Specialties:
Tomatillo
Quality Kid Produce Inc
Overview
(2)
(0)
(1)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Homestead, 33030
Florida
Cooking Vegetables:
Squash, Summer, Squash, Winter, Green Beans
Les Jardins Paul Cousineau & Fils Inc
Overview
(8)
(0)
(1)
Business Type:
Grower,
Shipper,
Importer
Location HQ:
St Constant, J5A 2E7
Quebec
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli
West Coast Marketing Co
Overview
(3)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Gonzales, 93926
California
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Tomatoes
John F Stambaugh & Co Inc
Overview
(4)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Plymouth, 44865
Ohio
Cooking Vegetables:
Onions, Bulb
pea kingproduce
Overview
(3)
(0)
(5)
Business Type:
Grower,
Shipper
Location HQ:
Santa Maria, 93454
California
Cooking Vegetables:
Peppers, Chili, Snow Peas, Jalapeño Peppers, Serrano Peppers
Gamboa Brothers Inc
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Quincy, 32351
Florida
Cooking Vegetables:
Mushrooms
Vantaggio Corporation The
Overview
(2)
(0)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
Carlsbad, 92008
California
Melons:
Cantaloupe
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
Lack Farms
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Rincon, 87940
New Mexico
Cooking Vegetables:
Onions, Bulb, Peppers, Chili
Nuts:
Pecans
Superior Produce Co
Overview
(2)
(0)
(2)
Business Type:
Wholesaler
Location HQ:
Pittsburgh, 15222
Pennsylvania
Deciduous Fruit:
Apples
Cooking Vegetables:
Potatoes
