Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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De La Paz Quality Fresh Vegetables
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Grover Beach, 93483-0177
California
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Green Bell Peppers
Cooking Vegetables:
Squash, Summer, Squash, Winter, Snow Peas, Sugar Snap Peas, Anaheim Peppers
Specialties:
Fava Beans (Dried)
Tommy Tucker Produce Co
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Birmingham, 35204
Alabama
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Tomatoes
Darr Farms LLC
Overview
(2)
(0)
(0)
Business Type:
Grower,
Wholesaler,
Other
Location HQ:
Newcomerstown, 43832
Ohio
Cooking Vegetables:
Pumpkins, Corn
Telford Ag LLC
Overview
(2)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Paul, 83347
Idaho
Cooking Vegetables:
Potatoes
Bright Harvest Sweet Potato Co Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Clarksville, 72830
Arkansas
Cooking Vegetables:
Sweet Potatoes
D DeFranco & Sons Inc
Overview
(4)
(0)
(0)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Importer,
Wholesaler,
Processor
Location HQ:
Los Angeles, 90021
California
Cooking Vegetables:
Corn, Green Beans
Salad Vegetables:
Tomatoes
Specialties:
Dates
Nuts:
Walnuts, Peanuts, Almonds, Pecans
Sandygren International Inc
Overview
(1)
(0)
(0)
Business Type:
Exporter
Location HQ:
Seattle, 98125
Washington
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Onions, Bulb
Salad Vegetables:
Broccoli
Allen Produce Co
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Mattawa, 99349
Washington
Cooking Vegetables:
Asparagus
Malburg Acres LLC
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Hart, 49420
Michigan
Cooking Vegetables:
Asparagus, Corn, Squash, Summer, Squash, Winter
Salad Vegetables:
Carrots
R G Brokerage
Overview
(0)
(0)
(0)
Business Type:
Broker
Location HQ:
Fayetteville, 30214
Georgia
Cooking Vegetables:
Potatoes
