Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Fruit King Produce Inc
Overview
(3)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Corpus Christi, 78404
Texas
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Tomatoes
Pollio Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Paramus, 07652
New Jersey
Berries:
Blueberries, Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples
Salad Vegetables:
Peppers, Bell, Lettuce, Tomatoes
Cooking Vegetables:
Potatoes
Adolph & Ceresia Produce Co Inc
Overview
(3)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
St Louis, 63102
Missouri
Berries:
Strawberries
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Antelope Distributing Inc
Overview
(3)
(1)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Lancaster, 93539
California
Cooking Vegetables:
Onions, Bulb
Scarborough Farms Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Oxnard, 93030
California
Cooking Vegetables:
Herbs
Salad Vegetables:
Spinach, Salads/Salad Mixes
First Stop Ltd
Overview
(2)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Swink, 81077
Colorado
Cooking Vegetables:
Onions, Bulb
Produce Detective, The
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Tolleson, 85353
Arizona
Berries:
Strawberries
Melons:
Cantaloupe, Honeydew
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Celery, Romaine, Green Leaf Lettuce, Red Leaf Lettuce, Mesclun/Spring Mix
Talygap Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
McAllen, 78503
Texas
Salad Vegetables:
Peppers, Bell
Cooking Vegetables:
Peppers, Chili, Cilantro, Jalapeño Peppers, Serrano Peppers
Morfood Inc
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Chamberino, 88027
New Mexico
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers
Salad Vegetables:
Peppers, Mini Sweet
Specialties:
Tomatillo
De Bro Enterprises Inc
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Hockessin, 19707
Delaware
Cooking Vegetables:
Mushrooms
