Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Stout Brothers Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Mineola, 11501
New York
Cooking Vegetables:
Potatoes, Turnips
Harold Keener & Sons LLC
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Mount Joy, 17552
Pennsylvania
Cooking Vegetables:
Potatoes
Masser's Produce
Overview
(1)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Pitman, 17964
Pennsylvania
Cooking Vegetables:
Cabbage, Potatoes
Tropic Banana Co
Overview
(2)
(0)
(9)
Business Type:
Wholesaler
Location HQ:
Milwaukee, 53202
Wisconsin
Berries:
Strawberries
Deciduous Fruit:
Grapes
Melons:
Watermelon
Tropical Fruit:
Bananas
Cooking Vegetables:
Corn
Jandt Brothers
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Peshtigo, 54157
Wisconsin
Cooking Vegetables:
Corn
Winona Fruit Company
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Goodview, 55987
Minnesota
Cooking Vegetables:
Potatoes
Elkhorn River Farms LLC
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
O'Neill, 68763
Nebraska
Cooking Vegetables:
Potatoes
Grana's Produce
Overview
(1)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
Niagara Falls, 14301
New York
Tropical Fruit:
Bananas
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Tomatoes
Mexpobaja Corp
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Oakland, 94607
California
Tropical Fruit:
Papayas
Specialties:
Jicama, Tomatillo
Cooking Vegetables:
Mexican Sweet Onions, Habanero Peppers, Jalapeño Peppers
Bellue Marketing Co
Overview
(2)
(0)
(8)
Business Type:
Broker,
Shipper,
Other
Location HQ:
Bakersfield, 93301
California
Berries:
Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Honeydew
Stone Fruit:
Nectarines, Plums
Tropical Fruit:
Kiwifruit
