Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Rose Fresh International LLC
Overview
(3)
(0)
(0)
Business Type:
Broker
Location HQ:
San Diego, 92154-6284
California
Tropical Fruit:
Mangoes
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce, Red Cherry Tomatoes
Star Produce
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Los Angeles, 90042
California
Cooking Vegetables:
Garlic
Nuts:
Almonds, Peanuts
Wing Produce Inc
Overview
(3)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Los Angeles, 90058
California
Specialties:
Ginger Root
Cooking Vegetables:
Chinese Long Beans
American Fresh Produce LLC
Overview
(3)
(1)
(0)
Business Type:
Wholesaler
Location HQ:
Dallas, 75215
Texas
Citrus:
Lemons, Limes, Oranges
Deciduous Fruit:
Grapes
Cooking Vegetables:
Onions, Bulb, Potatoes, Jalapeño Peppers, Serrano Peppers
Salad Vegetables:
Peppers, Bell
Full Line Food Company
Overview
(1)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Houston, 77009
Texas
Citrus:
Limes
Cooking Vegetables:
Garlic, Chinese Long Beans
Specialties:
Cactus Leaves, Chinese Okra, Chinese Squash, Gai Lan, Ginger Root
Cal Veg Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Oxnard, 93030
California
Cooking Vegetables:
Beets, Cabbage, Kale, Onions, Bulb, Cilantro, Parsley
Salad Vegetables:
Broccoli, Celery, Lettuce
Caades (Confederación de Asociaciones Agrícolas del Estado de Sinaloa)
Overview
(9)
(0)
(0)
Business Type:
Exporter,
Trade Association
Location HQ:
Culiacan, 80000
Citrus:
Limes
Melons:
Watermelon
Tropical Fruit:
Mangoes
Cooking Vegetables:
Beans, Corn, Eggplant, Peas, Squash, Summer
Salad Vegetables:
Peppers, Bell, Cucumbers
Eden Import Export Corp
Overview
(0)
(0)
(0)
Business Type:
Broker
Location HQ:
Bronx, 10451
New York
Cooking Vegetables:
Herbs, Chives, Sage, Thyme, Basil, Rosemary, Mint, Parsley
Salad Vegetables:
Arugula
Dan Dunsmoor Farms Inc
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Oswego, 13126
New York
Cooking Vegetables:
Onions, Bulb
Velazquez Produce
Overview
(3)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Woodleaf, 27054
North Carolina
Deciduous Fruit:
Apples, Pears
Melons:
Watermelon
Cooking Vegetables:
Cauliflower, Peppers, Chili, Jalapeño Peppers, Poblano Peppers
Salad Vegetables:
Broccoli, Carrots, Lettuce
