Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Ultimate Trading Company LLC
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Nogales, 85621-3728
Arizona
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers
Roland Marketing Inc
Overview
(5)
(0)
(13)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Fridley, 55432
Minnesota
Berries:
Blueberries, Cranberries, Strawberries
Citrus:
Grapefruit, Oranges
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pears
Melons:
Cantaloupe
Produce Solutions
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Pharr, 78577
Texas
Cooking Vegetables:
Cabbage, Onions, Bulb, Cilantro, Habanero Peppers, Jalapeño Peppers, Poblano Peppers
Salad Vegetables:
Peppers, Bell, Carrots
Specialties:
Tomatillo
Citrus:
Persian Limes
Harvill's Produce Co Inc
Overview
(3)
(0)
(7)
Business Type:
Wholesaler
Location HQ:
Orlando, 32824
Florida
Salad Vegetables:
Tomatoes
Berries:
Blackberries, Blueberries, Cranberries, Gold Raspberries, Red Raspberries, Strawberries, Red Currants, Kiwiberries, Cape Gooseberries/Goldenberries
Kingston Fresh
Overview
(7)
(0)
(9)
Business Type:
Grower,
Shipper,
Wholesaler,
Logistics
Location HQ:
Idaho Falls, 83402
Idaho
Tropical Fruit:
Golden Pineapple, Pineapple
Cooking Vegetables:
White Onions, Red Onions, Yellow Onions, Red Potatoes, Yukon Gold Potatoes, Russet Potatoes, Onions, Bulb, Potatoes
Military Produce Group LLC HQ
Overview
(16)
(9)
(6)
Business Type:
Retailer,
Wholesaler
Location HQ:
Norfolk, 23502
Virginia
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Honeydew, Watermelon
G W R Produce Inc HQ
Overview
(5)
(0)
(18)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
McAllen, 78504
Texas
Berries:
Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Avocados
Hitchcock Farms Inc HQ
Overview
(7)
(0)
(6)
Business Type:
Grower,
Shipper,
Processor
Location HQ:
Salinas, 93901
California
Cooking Vegetables:
Brussels Sprouts, Corn, Kale, Leeks, Purple Artichokes
Salad Vegetables:
Broccoli, Lettuce, Onions, Green, Romaine
Specialties:
Fava Beans (Dried)
Be On Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Wholesaler
Location HQ:
Commerce, 90040
California
Cooking Vegetables:
Eggplant, Garlic
Specialties:
Yam
Little Bear Produce Inc
Overview
(10)
(0)
(9)
Business Type:
Broker,
Exporter,
Grower,
Shipper,
Importer
Location HQ:
Edinburg, 78542
Texas
Melons:
Cantaloupe
Cooking Vegetables:
Celery Root, Leeks, Parsley Root, Turnips
Salad Vegetables:
Celery, Onions, Green
Organic Produce:
Organic Beets, Organic Greens, Organic Herbs
