Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
Asociación Agrícola Local de Productores de Uva de Mesa
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper,
Trade Association
Location HQ:
Hermosillo, 83188
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew, Watermelon, Seedless Red Watermelon
Cooking Vegetables:
Peppers, Chili, Jalapeño Peppers, Serrano Peppers, Zucchini Squash
Specialties:
Calabaza
VLAM-Flanders' Agricultural Marketing Board
Overview
(1)
(0)
(0)
Business Type:
Trade Association
Location HQ:
Brussels, B-1000
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Peppers, Bell, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers
Johnson Produce Co Inc
Overview
(2)
(0)
(1)
Business Type:
Broker,
Shipper
Location HQ:
Pompano Beach, 33069
Florida
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell
Green Barn Distributing LLC
Overview
(1)
(0)
(1)
Business Type:
Broker,
Wholesaler
Location HQ:
San Diego, 92131
California
Berries:
Blueberries, Strawberries
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Asparagus, Cauliflower
Salad Vegetables:
Broccoli, Celery, Lettuce
Fiesta Fruit Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Exporter,
Importer,
Wholesaler
Location HQ:
Visalia, 93277
California
Citrus:
Oranges
Deciduous Fruit:
Grapes
Stone Fruit:
Nectarines, Peaches, Plums
Tropical Fruit:
Mangoes
Cooking Vegetables:
Onions, Bulb
Juarez Produce
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Oxnard, 93030-7322
California
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Celery, Lettuce, Onions, Green, Radishes, Romaine, Green Leaf Lettuce, Red Leaf Lettuce
Ackles Orchard Inc
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Pittsfield, 62363
Illinois
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Beans, Corn
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
DJ Distributing
Overview
(3)
(0)
(1)
Business Type:
Broker
Location HQ:
Roseville, 95661
California
Berries:
Strawberries
Cooking Vegetables:
Artichokes, Asparagus, Brussels Sprouts, Cabbage, Cauliflower, Corn, Kale, Leeks
Salad Vegetables:
Peppers, Bell
Sun Sun Trading Co Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
South El Monte, 91733
California
Cooking Vegetables:
Cabbage, Garlic, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli, Carrots, Celery, Lettuce
McCain Foods Inc
Overview
(0)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Othello, 99344
Washington
Cooking Vegetables:
Potatoes
