Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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E X S Sales
Overview
(3)
(0)
(0)
Business Type:
Broker
Location HQ:
San Diego, 92154
California
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Squash, Summer, Squash, Winter
Evergreen Supply Co
Overview
(2)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Southfield, 48033
Michigan
Cooking Vegetables:
Peas, Napa Cabbage
Specialties:
Bok Choy
Wm Burmeister Farms Inc
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Shelby, 49455
Michigan
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Peaches
Cooking Vegetables:
Cabbage
South Florida Packers LLC
Overview
(4)
(0)
(0)
Business Type:
Shipper
Location HQ:
Immokalee, 34142
Florida
Cooking Vegetables:
Green Beans
Macrie Logistics
Overview
(4)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Hammonton,
Missouri
Berries:
Blueberries, Strawberries
Stone Fruit:
Peaches
Cooking Vegetables:
Asparagus, Cabbage, Corn, Eggplant, Greens, Onions, Bulb
Salad Vegetables:
Peppers, Bell
Brookway Market Basket
Overview
(1)
(0)
(0)
Business Type:
Shipper,
Retailer,
Wholesaler
Location HQ:
Brookhaven, 39601
Mississippi
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Pumpkins
Nuts:
Pecans
Walters Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Newdale, 83436
Idaho
Cooking Vegetables:
Potatoes
Kentucky Mushroom Co of Louisville
Overview
(2)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
Louisville, 40218
Kentucky
Cooking Vegetables:
Garlic, Mushrooms, Radicchio
Salad Vegetables:
Endive/Escarole
Specialties:
Baby Vegetables, Ginger Root
Motor City Brokerage Inc
Overview
(2)
(0)
(12)
Business Type:
Broker
Location HQ:
Taylor, 48180-5343
Michigan
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Bottom Line Sales Co Inc
Overview
(1)
(0)
(1)
Business Type:
Broker,
Wholesaler
Location HQ:
Memphis, 38134
Tennessee
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
