Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Santa Cruz Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Nogales, 85621
Arizona
Melons:
Watermelon
Tropical Fruit:
Mangoes
Salad Vegetables:
Peppers, Bell, Cucumbers, Green Bell Peppers
Cooking Vegetables:
Squash, Summer, Squash, Winter, Green Beans, Jalapeño Peppers
Specialties:
Tomatillo
Produce House LLC
Overview
(7)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Nogales, 85621
Arizona
Melons:
Cantaloupe, Mini Watermelon
Organic Produce:
Organic Garlic, Organic Squash, Organic Squash
Salad Vegetables:
Green Bell Peppers
Cooking Vegetables:
Jalapeño Peppers, Poblano Peppers, Serrano Peppers, Anaheim Peppers
Pacific Shores Produce Inc
Overview
(4)
(0)
(7)
Business Type:
Retailer,
Wholesaler
Location HQ:
Carlsbad, 92010
California
Cooking Vegetables:
Cabbage
Salad Vegetables:
Spinach, Celery
Symms Fruit Ranch Inc
Overview
(5)
(0)
(2)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Caldwell, 83607
Idaho
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Onions, Bulb, Potatoes
I Boris Co
Overview
(4)
(0)
(0)
Business Type:
Broker,
Shipper
Location HQ:
Pompano Beach, 33069
Florida
Berries:
Blackberries, Blueberries, Strawberries
Salad Vegetables:
Celery
Citrus:
Pummelo, Persian Limes, Valencia Oranges, Murcott Mandarins, Tangelos, Kumquats
Pioneer Growers Cooperative HQ
Overview
(11)
(0)
(8)
Business Type:
Grower,
Shipper,
Wholesaler,
Processor
Location HQ:
Belle Glade, 33430
Florida
Cooking Vegetables:
Cabbage, Corn, Green Beans, Yellow Sweet Corn, Collard Greens, Dandelion Greens, Mustard Greens
Salad Vegetables:
Celery, Radishes
Specialties:
Chicory
Produce Plus Inc HQ
Overview
(4)
(0)
(6)
Business Type:
Broker,
Shipper,
Importer,
Wholesaler
Location HQ:
Lisle, 60532
Illinois
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pears
Tropical Fruit:
Avocados
Cooking Vegetables:
Asparagus, Cauliflower
Salad Vegetables:
Peppers, Bell, Broccoli, Lettuce
Target Ag Production LLC
Overview
(1)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Othello, 99344
Washington
Cooking Vegetables:
Onions, Bulb
Morada Produce Company LP
Overview
(6)
(0)
(2)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Stockton, 95215
California
Stone Fruit:
Cherries
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Peppers, Bell
Rainfield Ranches LP
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Vernon, 90058-2107
California
Salad Vegetables:
Onions, Green, Flat-Leaf Spinach, Broccoli
Cooking Vegetables:
Napa Cabbage, Cilantro, Parsley, Italian Parsley, Leeks
