Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Penick Produce Co Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Vardaman, 38878
Mississippi
Cooking Vegetables:
Sweet Potatoes, Orange-Flesh Sweet Potatoes
Delta Blues Farms LLC
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Poplar Grove, 72374
Arkansas
Cooking Vegetables:
Sweet Potatoes
Hardin Produce Co
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Grady, 71644
Arkansas
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Greens, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Nuts:
Pecans
Silver Creek Produce 2 L L C
Overview
(1)
(0)
(0)
Business Type:
Broker,
Shipper
Location HQ:
Idaho Falls, 83402
Idaho
Cooking Vegetables:
Potatoes
Idaho Fresh Produce Inc
Overview
(3)
(0)
(7)
Business Type:
Exporter,
Grower,
Shipper,
Retailer,
Wholesaler
Location HQ:
Ammon, 83406
Idaho
Cooking Vegetables:
Onions, Bulb, Potatoes
Garcia's Wholesale Inc
Overview
(2)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Chicago, 60608
Illinois
Citrus:
Oranges
Tropical Fruit:
Avocados, Bananas
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Carrots, Lettuce, Tomatoes
Pines Ranch Inc
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler,
Other
Location HQ:
Coral Gables, 33134
Florida
Citrus:
Grapefruit, Oranges, Clementines / Mandarins / Tangerines
Melons:
Watermelon
Salad Vegetables:
Peppers, Bell, Cucumbers
Cooking Vegetables:
Squash, Summer, Squash, Winter
Old Bridge Farm Market Inc
Overview
(1)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Old Bridge, 08857
New Jersey
Deciduous Fruit:
Apples
Tropical Fruit:
Mangoes
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce
Central Michigan Potato Co-op Assn
Overview
(1)
(0)
(5)
Business Type:
Shipper,
Wholesaler
Location HQ:
Edmore, 48829
Michigan
Cooking Vegetables:
Potatoes
Moore & Porter Produce of Thomasville Inc
Overview
(6)
(0)
(6)
Business Type:
Broker,
Shipper
Location HQ:
Thomasville, 31792
Georgia
Berries:
Blueberries
Cooking Vegetables:
Cabbage, Eggplant, Okra, Squash, Summer, Squash, Winter, Green Beans, Anaheim Peppers
Salad Vegetables:
Peppers, Bell, Cucumbers
