Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Voelpel Farms Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Newfane, 14108
New York
Cooking Vegetables:
Cabbage, Corn
William Rosenstein & Sons Co
Overview
(5)
(0)
(10)
Business Type:
Broker,
Wholesaler
Location HQ:
Scranton, 18504
Pennsylvania
Deciduous Fruit:
Grapes
Stone Fruit:
Cherries
Cooking Vegetables:
Potatoes
Salad Vegetables:
Tomatoes
Valley Wholesale Foods Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Portsmouth, 45662
Ohio
Citrus:
Oranges
Cooking Vegetables:
Cabbage
Salad Vegetables:
Peppers, Bell, Carrots, Lettuce, Radishes
D & E Farms Inc
Overview
(3)
(0)
(0)
Business Type:
Broker
Location HQ:
Spring Grove, 17362
Pennsylvania
Cooking Vegetables:
Green Beans
Fred W Eckel
Overview
(1)
(0)
(3)
Business Type:
Grower,
Shipper
Location HQ:
Clarks Summit, 18411-9644
Pennsylvania
Cooking Vegetables:
Corn, Pumpkins
Salad Vegetables:
Tomatoes
TCB Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Broker
Location HQ:
Pittsburgh, 15237
Pennsylvania
Cooking Vegetables:
Cabbage
Salad Vegetables:
Radishes
Pryslak Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Great Meadows, 07838-2606
New Jersey
Cooking Vegetables:
Cabbage, Corn, Kale, Onions, Bulb, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Spinach, Carrots, Endive/Escarole
Jim Coombs Farms LLC
Overview
(3)
(0)
(0)
Business Type:
Grower
Location HQ:
Elmer, 08318
New Jersey
Cooking Vegetables:
Corn, Potatoes, Soybeans/Edamame
Anderson Distributor Inc
Overview
(2)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
Baldwin, 54002
Wisconsin
Cooking Vegetables:
Onions, Bulb, Potatoes
