Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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C A L Produce Sales Corp
Overview
(2)
(0)
(0)
Business Type:
Broker,
Exporter,
Shipper,
Wholesaler
Location HQ:
Reedley, 93611
California
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Apricots, Nectarines, Peaches, Plums
Tropical Fruit:
Kiwifruit
Cooking Vegetables:
Asparagus
Market Gardeners Inc
Overview
(2)
(0)
(1)
Business Type:
Exporter,
Importer
Location HQ:
Bakersfield, 93311-2924
California
Berries:
Strawberries
Deciduous Fruit:
Apples, Grapes, Pomegranates
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Tropical Fruit:
Mangoes
Cooking Vegetables:
Garlic
E-Z Spuds Inc
Overview
(4)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Melrose Park, 60161
Illinois
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Salad Vegetables:
Carrots
Fabian Fresh Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Plant City, 33563
Florida
Citrus:
Limes, Persian Limes, Key Limes, Sweet Limes, Oranges, Blood Oranges, Seville Oranges, Navel Oranges, Valencia Oranges, Cara Cara Oranges
Rocky Mountain Mushroom
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Shoshoni, 82649
Wyoming
Cooking Vegetables:
Mushrooms
PW Montgomery LLC
Overview
(2)
(0)
(0)
Business Type:
Broker
Location HQ:
Greeley, 80634
Colorado
Cooking Vegetables:
Beans
Specialties:
Lentils (Dried), Mexican Black Beans (Dried), Pinto Beans (Dried)
Perfect Pact LLC
Overview
(3)
(0)
(7)
Business Type:
Broker,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Philadelphia, 19147-1425
Pennsylvania
Deciduous Fruit:
Apples
Cooking Vegetables:
Potatoes, Sweet Potatoes
Queen's Crown Ltd
Overview
(4)
(0)
(0)
Business Type:
Broker,
Exporter,
Wholesaler
Location HQ:
Tracy, 95376
California
Cooking Vegetables:
Asparagus, Squash, Summer, Squash, Winter
George A Card Jr
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Goshen, 10924
New York
Cooking Vegetables:
Onions, Bulb, Squash, Summer, Squash, Winter
John P Kujawski & Sons Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Riverhead, 11901
New York
Cooking Vegetables:
Potatoes
