Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Crowley Sales & Export Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter,
Wholesaler
Location HQ:
Aptos, 95003-4526
California
Berries:
Blackberries, Raspberries, Strawberries
Citrus:
Oranges
Melons:
Cantaloupe
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Tropical Fruit:
Kiwifruit
Concord Farms Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Union City, 94587
California
Cooking Vegetables:
Mushrooms, Shiitake Mushrooms
Uptown Produce Connection Inc
Overview
(1)
(0)
(1)
Business Type:
Broker
Location HQ:
Deerfield, 60015
Illinois
Citrus:
Grapefruit, Limes
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Cabbage, Greens, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell
J P Jarjura & Sons Co
Overview
(5)
(0)
(5)
Business Type:
Wholesaler
Location HQ:
Waterbury, 06706
Connecticut
Tropical Fruit:
Bananas
Cooking Vegetables:
Potatoes
Salad Vegetables:
Tomatoes
Oscar Produce
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
11210
New York
Cooking Vegetables:
Cabbage, Potatoes
Salad Vegetables:
Peppers, Bell
JMC International Trading Inc
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Importer
Location HQ:
Torrance, 90505
California
Berries:
Strawberries
Citrus:
Limes, Oranges
Stone Fruit:
Apricots, Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus
Salad Vegetables:
Celery, Lettuce
United Fresh Produce Group LP
Overview
(2)
(0)
(7)
Business Type:
Wholesaler
Location HQ:
Dallas, 75215
Texas
Citrus:
Lemons
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Tomatoes
Riverside Distributing Ltd
Overview
(3)
(0)
(1)
Business Type:
Shipper,
Wholesaler
Location HQ:
Pharr, 78577-0312
Texas
Cooking Vegetables:
Asparagus
Salad Vegetables:
Peppers, Bell
Concord Farms Inc
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Half Moon Bay, 94019-2602
California
Cooking Vegetables:
Mushrooms, Shiitake Mushrooms
West Coast Citrus Corporation
Overview
(2)
(0)
(0)
Business Type:
Exporter
Location HQ:
Los Angeles, 90036-1930
California
Stone Fruit:
Cherries, Nectarines
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Broccoli
