Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Gerlando Mortellaro & Sons Inc
Overview
(1)
(0)
(2)
Business Type:
Grower,
Wholesaler
Location HQ:
Elba, 14058
New York
Cooking Vegetables:
Onions, Bulb
Ban-N-Sons Produce
Overview
(1)
(3)
(1)
Business Type:
Wholesaler
Location HQ:
Brooklyn, 11211
New York
Cooking Vegetables:
Cabbage, Onions, Bulb, Peas, Napa Cabbage, Snow Peas
Salad Vegetables:
Peppers, Bell, Broccoli, Celery
Specialties:
Bok Choy
Raymond Myruski LLC
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Goshen, 10924
New York
Cooking Vegetables:
Onions, Bulb
Bel-Aire Foods Inc
Overview
(4)
(0)
(6)
Business Type:
Wholesaler
Location HQ:
Pittsburgh, 15237
Pennsylvania
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Salad Vegetables:
Carrots, Lettuce
MBM Corp
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Rocky Mount, 27801
North Carolina
Cooking Vegetables:
Cabbage
Salad Vegetables:
Broccoli, Carrots, Lettuce, Tomatoes
Dave Ludlum Produce LLC
Overview
(2)
(0)
(2)
Business Type:
Broker,
Wholesaler
Location HQ:
Chapin, 29036
South Carolina
Citrus:
Limes
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Watermelon
Tropical Fruit:
Pineapple
Cooking Vegetables:
Cabbage, Cauliflower, Onions, Bulb, Potatoes
Salad Vegetables:
Broccoli
Jones Fruit & Produce
Overview
(2)
(0)
(4)
Business Type:
Wholesaler
Location HQ:
Raleigh, 27603
North Carolina
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Onions, Bulb, Pumpkins
Salad Vegetables:
Tomatoes
Campo Rico Foods LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Metairie, 70001-5955
Louisiana
Citrus:
Lemons, Limes, Oranges
Tropical Fruit:
Avocados, Bananas, Mangoes
Cooking Vegetables:
Cabbage, Cauliflower, Onions, Bulb
Salad Vegetables:
Broccoli
Consolidated Fruit Distributors Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Alpena, 49707
Michigan
Deciduous Fruit:
Apples
Tropical Fruit:
Bananas
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce, Tomatoes
James Burns & Sons Farms Inc
Overview
(3)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Almond, 54909
Wisconsin
Cooking Vegetables:
Potatoes
