Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
![default_product_image]()
R J Produce Distributors Inc
Overview
(1)
(0)
(1)
Business Type:
Broker,
Wholesaler
Location HQ:
Bell, 90201
California
Cooking Vegetables:
Onions, Bulb, Potatoes
Bella Fresh Phoenix Inc
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Phoenix, 85043
Arizona
Tropical Fruit:
Papayas
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Lettuce
New San Jose Wholesale Foods Inc
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
San Jose, 95112
California
Cooking Vegetables:
Cabbage
Salad Vegetables:
Celery, Cucumbers, Lettuce
Wild Mushrooms LLC
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Cottage Grove, 97424
Oregon
Cooking Vegetables:
Mushrooms
Multi Fresh Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Phoenix, 85043-2607
Arizona
Cooking Vegetables:
Beans
OPC Farms Inc
Overview
(3)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Hanford, 93230-4729
California
Deciduous Fruit:
Grapes
Stone Fruit:
Cherries
Cooking Vegetables:
Garlic, Onions, Bulb
Salad Vegetables:
Tomatoes, Alfalfa Sprouts
Hernandez G Produce Inc
Overview
(4)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Escondido, 92025
California
Tropical Fruit:
Avocados
Cooking Vegetables:
Cabbage, Onions, Bulb, Cilantro
Salad Vegetables:
Carrots, Cucumbers, Radishes, Tomatoes
California Edible Fungi Inc
Overview
(4)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Acampo, 95220
California
Cooking Vegetables:
Mushrooms
Coast Marketing Company
Overview
(3)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Salinas, 93902
California
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Lettuce
Chong's Produce Inc
Overview
(3)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
San Jose, 95133
California
Cooking Vegetables:
Cabbage, Napa Cabbage
Salad Vegetables:
Broccoli, Celery
Specialties:
Bok Choy
