Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Grow Farms Texas LLC
Overview
(8)
(0)
(1)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Donna, 78537
Texas
Tropical Fruit:
Avocados, Mangoes, Pineapple
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Specialties:
Tomatillo
Mendoza Fresh Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Houston, 77009
Texas
Specialties:
Calabaza, Garbanzo Beans
Cooking Vegetables:
Cilantro
Salad Vegetables:
Red Bell Peppers, Yellow Bell Peppers, Green Bell Peppers
Klein's Kosher Pickles Inc
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Phoenix, 85019-3625
Arizona
Cooking Vegetables:
Cabbage
Salad Vegetables:
Peppers, Bell, Cucumbers, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Pickling Cucumbers
Idaho Sunfresh LLC
Overview
(3)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Rigby, 83442
Idaho
Cooking Vegetables:
Potatoes
John E Ferebee Farming Inc
Overview
(5)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Camden, 27921
North Carolina
Cooking Vegetables:
Potatoes
Agricosol Corporation
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
New York, 10032
New York
Citrus:
Limes
Tropical Fruit:
Avocados, Bananas
Cooking Vegetables:
Cauliflower
Circle Valley Produce LLC
Overview
(3)
(0)
(6)
Business Type:
Shipper,
Wholesaler
Location HQ:
Idaho Falls, 83405
Idaho
Cooking Vegetables:
Potatoes
Wendell Roberson Farms Inc
Overview
(3)
(0)
(1)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Tifton, 31793
Georgia
Cooking Vegetables:
Cabbage, Greens, Kale, Turnips, Green Beans, Collard Greens, Mustard Greens
Salad Vegetables:
Lettuce
Nuts:
Peanuts
Jerry's Produce Co
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Saint Paul, 55106
Minnesota
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Celery, Lettuce, Tomatoes
Bill's Produce Inc
Overview
(8)
(0)
(8)
Business Type:
Shipper,
Wholesaler
Location HQ:
Griffith, 46319
Indiana
Berries:
Blueberries, Raspberries, Strawberries
Deciduous Fruit:
Apples, Pears
Melons:
Watermelon
Stone Fruit:
Nectarines, Peaches, Plums
Cooking Vegetables:
Cabbage
