Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Dick Bedlington Farms LLC
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Lynden, 98264
Washington
Cooking Vegetables:
Potatoes
Woodward Canyon Winery
Overview
(0)
(0)
(0)
Business Type:
Processor
Location HQ:
Touchet, 99360-9710
Washington
Cooking Vegetables:
Beets, Garlic, Greens, Kale, Onions, Bulb, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Spinach
U.S. Sugar Corp
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Clewiston, 33440
Florida
Cooking Vegetables:
Corn
Specialties:
Sugar Cane
Mycotechnology Inc
Overview
(0)
(0)
(0)
Business Type:
Machinery & Technology
Location HQ:
Aurora, 80011-1320
Colorado
Cooking Vegetables:
Mushrooms
Pezzini Farms Partnership
Overview
(0)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Castroville, 95012
California
Cooking Vegetables:
Artichokes
Global Farms Inc
Overview
(4)
(0)
(3)
Business Type:
Broker,
Exporter,
Grower,
Importer,
Wholesaler
Location HQ:
Los Angeles, 90023
California
Cooking Vegetables:
Garlic
Specialties:
Ginger Root, Shallots
Organic Produce:
Organic Garlic
Cal-Ore Seed Inc
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower,
Shipper
Location HQ:
Oakdale, 95361
California
Cooking Vegetables:
Potatoes
Tesch Specialties
Overview
(1)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Lamont, 93241
California
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Garlic, Elephant Garlic
Specialties:
Shallots
Phytocultures Ltd
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Grower
Location HQ:
Clyde River, C0A 1H0
Prince Edward Island
Berries:
Blueberries
Cooking Vegetables:
Potatoes
Specialties:
Fingerling Potatoes
Nordany Inc.
Overview
(4)
(0)
(1)
Business Type:
Broker,
Shipper
Location HQ:
St-Roch-de-L'Achigan, J0K 3H0
Quebec
Cooking Vegetables:
Onions, Sweet, Potatoes, Sweet Potatoes, Purple Potatoes, Red Potatoes, White Potatoes, Yukon Gold Potatoes, Orange-Flesh Sweet Potatoes, Yellow-Flesh Sweet Potatoes
Organic Produce:
Organic Sweet Potatoes
