Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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G & G Produce Inc
Overview
(3)
(0)
(2)
Business Type:
Wholesaler
Location HQ:
Philadelphia, 19153
Pennsylvania
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Honeydew
Tropical Fruit:
Pineapple
Cooking Vegetables:
Cabbage, Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers
P Tavilla Co Inc
Overview
(3)
(0)
(12)
Business Type:
Broker,
Wholesaler
Location HQ:
Chelsea, 02150
Massachusetts
Cooking Vegetables:
Asparagus, Beets, Greens, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Yarber Produce Co Inc
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Clarksdale, 38614
Mississippi
Citrus:
Oranges
Melons:
Watermelon
Tropical Fruit:
Bananas
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Cucumbers, Lettuce, Tomatoes
Central Produce Distributors Inc
Overview
(7)
(0)
(8)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Payette, 83660
Idaho
Cooking Vegetables:
Onions, Bulb
Bro-Quali Harvest Inc
Overview
(4)
(1)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
Guadalupe, 93434
California
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli
Senn Bros Inc
Overview
(5)
(0)
(7)
Business Type:
Wholesaler
Location HQ:
West Columbia, 29172
South Carolina
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples
Harvest Distribution Inc
Overview
(4)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Colorado Springs, 80907
Colorado
Citrus:
Lemons
Cooking Vegetables:
Cauliflower, Mushrooms, Onions, Bulb, Potatoes
Salad Vegetables:
Broccoli, Cucumbers, Lettuce, Radishes, Romaine
Christopher Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Waynesville, 28786
North Carolina
Berries:
Blueberries
Citrus:
Oranges
Deciduous Fruit:
Apples
Melons:
Cantaloupe, Honeydew
Tropical Fruit:
Pineapple
Cooking Vegetables:
Corn
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Mid-South Produce Co Inc
Overview
(2)
(0)
(1)
Business Type:
Wholesaler
Location HQ:
Grenada, 38902
Mississippi
Tropical Fruit:
Bananas
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Tomatoes
O'Neal Produce LLC
Overview
(1)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Swink, 81077
Colorado
Cooking Vegetables:
Onions, Bulb
