Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Horton Fruit Co Inc
Overview
(9)
(0)
(25)
Business Type:
Wholesaler,
Foodservice
Location HQ:
Louisville, 40218
Kentucky
Citrus:
Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Avocados
Ivan Big Tree LLC
Overview
(3)
(0)
(1)
Business Type:
Importer,
Wholesaler
Location HQ:
Mission, 78572
Texas
Citrus:
Limes
Tropical Fruit:
Papayas
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Broccoli, Carrots, Lettuce, Radishes, Tomatoes
Specialties:
Cactus Leaves
The Garlic Company
Overview
(7)
(0)
(7)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Shafter, 93263
California
Cooking Vegetables:
Garlic
Organic Produce:
Organic Garlic
JalSin Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Phoenix, 85016-1702
Arizona
Cooking Vegetables:
Eggplant, Chinese Long Eggplant, Purple Globe Eggplant, Thai Eggplant, Italian Eggplant, White Eggplant, Graffiti Eggplant, Japanese Eggplant
Specialties:
Bitter Melon, Moqua
Cal-Organic Farms, a division of Grimmway Farms
Overview
(41)
(0)
(11)
Business Type:
Exporter,
Grower,
Shipper,
Processor
Location HQ:
Bakersfield, 93380
California
Cooking Vegetables:
Leeks
Salad Vegetables:
Spinach, Carrots, Lettuce
Specialties:
Bok Choy, Daikon
Organic Produce:
Organic Beets, Organic Broccoli, Organic Cabbage, Organic Carrots
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Trufresh a dba of Sofia Produce LLC
Overview
(10)
(0)
(2)
Business Type:
Broker,
Wholesaler
Location HQ:
Nogales, 85628-6820
Arizona
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Peppers, Chili, Squash, Winter
Salad Vegetables:
Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers
Specialties:
Tomatillo
Mushroom King Farm
Overview
(1)
(0)
(1)
Business Type:
Grower
Location HQ:
Manalapan, 07726
New Jersey
Cooking Vegetables:
Mushrooms
Associated Wholesale Grocers Inc
Overview
(3)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Southaven, 38671-1043
Mississippi
Deciduous Fruit:
Apples
Tropical Fruit:
Bananas
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Tomatoes
Associated Wholesale Grocers Inc
Overview
(2)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Oklahoma City, 73179-5004
Oklahoma
Deciduous Fruit:
Apples
Tropical Fruit:
Bananas
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Tomatoes
Associated Wholesale Grocers Inc
Overview
(2)
(0)
(0)
Business Type:
Retailer,
Wholesaler
Location HQ:
Springfield, 65802-2495
Missouri
Deciduous Fruit:
Apples
Tropical Fruit:
Bananas
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Tomatoes
