Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Kellogg Company Food Brokers
Overview
(3)
(0)
(1)
Business Type:
Broker,
Wholesaler
Location HQ:
St Louis Park, 55426
Minnesota
Cooking Vegetables:
Potatoes
Bifulco Farms Inc
Overview
(5)
(0)
(7)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Pittsgrove, 08318
New Jersey
Cooking Vegetables:
Cabbage, Eggplant, Greens, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Spinach, Broccoli, Endive/Escarole, Lettuce
Regal Marketing Inc
Overview
(9)
(0)
(9)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Fanwood, 07023-1066
New Jersey
Berries:
Blueberries, Cranberries
Citrus:
Lemons, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pears, Pomegranates
Melons:
Cantaloupe
Carol Nesci Produce
Overview
(2)
(0)
(8)
Business Type:
Wholesaler
Location HQ:
Syracuse, 13206-1825
New York
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb, Potatoes
Greener Produce LLC
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Ketchum, 83340
Idaho
Deciduous Fruit:
Apples
Cooking Vegetables:
Onions, Bulb, Potatoes
H. M. Distributors Inc
Overview
(3)
(0)
(1)
Business Type:
Broker,
Shipper,
Retailer
Location HQ:
Rio Rico, 85648
Arizona
Cooking Vegetables:
Eggplant, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Pickling Cucumbers
Joe James Inc
Overview
(3)
(0)
(6)
Business Type:
Broker,
Shipper
Location HQ:
Eagle, 83616
Idaho
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Diamond T Farms Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Grower,
Shipper
Location HQ:
Plant City, 33563
Florida
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Eggplant, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Fujii Melons Inc
Overview
(6)
(0)
(5)
Business Type:
Wholesaler
Location HQ:
Oakland, 94607
California
Melons:
Watermelon
Cooking Vegetables:
Herbs, Squash, Summer, Squash, Winter
West Coast Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Carmel, 93921
California
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Broccoli, Carrots, Celery, Lettuce
