Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Brook Hill Produce LLC
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Angier, 27501
North Carolina
Cooking Vegetables:
Sweet Potatoes
Zambito Produce Sales
Overview
(1)
(0)
(0)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Haddon Twp, 08108
New Jersey
Citrus:
Oranges
Cooking Vegetables:
Cabbage, Corn, Garlic, Onions, Bulb, Potatoes
Salad Vegetables:
Carrots, Celery, Cucumbers, Endive/Escarole
Kent Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Kent, 44240
Ohio
Cooking Vegetables:
Corn
Salad Vegetables:
Celery, Lettuce, Radishes, Tomatoes
Texas International Sales
Overview
(2)
(0)
(0)
Business Type:
Broker
Location HQ:
Pharr, 78577
Texas
Citrus:
Limes
Melons:
Watermelon
Cooking Vegetables:
Peppers, Chili
Salad Vegetables:
Broccoli, Tomatoes, Grape Tomatoes
Viva Tiger Inc
Overview
(2)
(0)
(2)
Business Type:
Exporter,
Importer,
Wholesaler
Location HQ:
Walnut, 91789-2718
California
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Asparagus
C A Guidry Produce House of Quality
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Arnaudville, 70512
Louisiana
Cooking Vegetables:
Jalapeño Peppers
WF Partnership
Overview
(3)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Newton Grove, 28366
North Carolina
Cooking Vegetables:
Sweet Potatoes
Maurice Vieck & Sons Inc
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Vincennes, 47591
Indiana
Cooking Vegetables:
Potatoes
John B Martin & Sons Farms Inc
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Brockport, 14420
New York
Cooking Vegetables:
Cabbage, Squash, Winter
Boise River Pack Inc
Overview
(4)
(11)
(5)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Notus, 83656
Idaho
Cooking Vegetables:
Onions, Bulb
