Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Lee Farms
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Four Oaks, 27524
North Carolina
Cooking Vegetables:
Sweet Potatoes
Cactus Melon Distributors Inc
Overview
(4)
(0)
(0)
Business Type:
Shipper,
Importer,
Wholesaler
Location HQ:
Nogales, 85621-3544
Arizona
Melons:
Honeydew, Watermelon
Cooking Vegetables:
Squash, Summer, Squash, Winter
Hong Lee Trading Inc
Overview
(5)
(0)
(0)
Business Type:
Exporter,
Wholesaler
Location HQ:
Brooklyn, 11206
New York
Citrus:
Oranges
Tropical Fruit:
Mangoes
Salad Vegetables:
Celery
Specialties:
Bok Choy, Gai Lan
Cooking Vegetables:
Napa Cabbage, Snow Peas
Baird Produce Inc
Overview
(3)
(0)
(5)
Business Type:
Wholesaler
Location HQ:
Tampa, 33610
Florida
Citrus:
Limes
Deciduous Fruit:
Apples, Pears
Tropical Fruit:
Avocados, Carambola, Coconuts, Mangoes, Papayas
Cooking Vegetables:
Garlic, Herbs
Ag Grower Sales LLC
Overview
(2)
(0)
(6)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Wenatchee, 98801-8800
Washington
Cooking Vegetables:
Onions, Bulb, Potatoes
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries
Eagle Fruit Traders LLC
Overview
(3)
(0)
(5)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Wilmington, 01887
Massachusetts
Citrus:
Clementines / Mandarins / Tangerines
Tropical Fruit:
Mangoes
Cooking Vegetables:
Asparagus
Freitas Brothers Farms LLC
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Nipomo, 93444
California
Cooking Vegetables:
Cauliflower, Brussels Sprouts, Cabbage, Cilantro, Snow Peas, Sugar Snap Peas
Salad Vegetables:
Broccoli, Celery, Lettuce, Peppers, Mini Sweet
John DeFrancesco & Sons Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Salem, 01970
Massachusetts
Cooking Vegetables:
Potatoes
PFG Hale Inc
Overview
(2)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Morristown, 37813
Tennessee
Deciduous Fruit:
Apples, Grapes
Tropical Fruit:
Bananas
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce
Air Stream Foods
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Oceanside, 11572
New York
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Lettuce, Tomatoes
