Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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South Basin Packing LLC
Overview
(2)
(0)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
Umatilla, 97882
Oregon
Cooking Vegetables:
Onions, Bulb, Potatoes
Baroda Farms LLC
Overview
(2)
(0)
(0)
Business Type:
Grower,
Government & Education
Location HQ:
Lompoc, 93438
California
Cooking Vegetables:
Artichokes, Brussels Sprouts
Salad Vegetables:
Broccoli, Lettuce
Rio Farms LLC
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Oxnard, 93030
California
Cooking Vegetables:
Onions, Bulb
Salad Vegetables:
Peppers, Bell, Celery
Golden Flake Snack Foods Inc
Overview
(2)
(0)
(0)
Business Type:
Processor
Location HQ:
Birmingham, 35205
Alabama
Cooking Vegetables:
Corn, Potatoes
Big B Potatoes Inc
Overview
(2)
(11)
(0)
Business Type:
Broker,
Grower
Location HQ:
Bakersfield, 93312
California
Cooking Vegetables:
Potatoes, Purple Potatoes, Red Potatoes, White Potatoes, Yukon Gold Potatoes, Yellow-Flesh Potatoes
Organic Produce:
Organic Potatoes
Magic Valley Produce Ltd
Overview
(6)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Donna, 78537
Texas
Cooking Vegetables:
Cabbage, Onions, Bulb
Ace Produce LLC
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Hidalgo, 78557-4106
Texas
Citrus:
Limes
Salad Vegetables:
Peppers, Bell
Specialties:
Tomatillo
Cooking Vegetables:
Jalapeño Peppers, Poblano Peppers, Serrano Peppers
Manny Lawrence Sales Inc
Overview
(3)
(0)
(11)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Santa Ynez, 93460-9371
California
Berries:
Blackberries, Blueberries
Deciduous Fruit:
Apples, Grapes
Melons:
Cantaloupe
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Gary F Bartley
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Dowagiac, 49047
Michigan
Deciduous Fruit:
Apples, Jonagold Apples
Cooking Vegetables:
Squash, Summer, Squash, Winter, Jalapeño Peppers, Serrano Peppers, Hungarian Wax Chili Peppers, Zucchini Squash
Salad Vegetables:
Cucumbers, Tomatoes
Jensen Farms Produce Inc
Overview
(4)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Warden, 98857
Washington
Cooking Vegetables:
Onions, Bulb
