Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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![Bagley-Produce-Logo]()
![MarketFreshProduceLogo]()
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![stahlbush]()
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![ValleyProduce-Continental_Logo-2]()
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Dovex Company
Overview
(9)
(0)
(5)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Wenatchee, 98801
Washington
Citrus:
Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Organic Produce:
Organic Apples, Organic Cherries
Bagley Produce Company Inc
Overview
(2)
(7)
(9)
Business Type:
Shipper
Location HQ:
Edinburg, 78540
Texas
Melons:
Watermelon
Cooking Vegetables:
Pumpkins
Market Fresh Produce LLC
Overview
(4)
(2)
(1)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Springfield, 65809
Missouri
Melons:
Watermelon
Tropical Fruit:
Avocados, Kiwifruit, Hass Avocados
Cooking Vegetables:
Onions, Bulb, Onions, Sweet, Potatoes, Sweet Potatoes
Salad Vegetables:
Peppers, Bell, Tomatoes
Roland Marketing Inc
Overview
(8)
(0)
(13)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Fridley, 55432
Minnesota
Berries:
Blueberries, Cranberries, Strawberries
Citrus:
Grapefruit, Oranges
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pears
Melons:
Cantaloupe
Stahlbush Island Farms Inc
Overview
(4)
(0)
(7)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Corvallis, 97333
Oregon
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Cooking Vegetables:
Beans, Beets, Corn, Onions, Bulb, Peas
Maui Fresh International LLC
Overview
(6)
(0)
(0)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Citrus:
Limes
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Avocados, Kiwifruit, Papayas, Pineapple
Cooking Vegetables:
Asparagus
Philip G Ball Company
Overview
(20)
(0)
(2)
Business Type:
Shipper,
Wholesaler
Location HQ:
Clarks Summit, 18411
Pennsylvania
Berries:
Cranberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
D'Ottavio Produce Inc
Overview
(4)
(0)
(12)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Vineland, 08360
New Jersey
Berries:
Blueberries
Stone Fruit:
Nectarines, Peaches
Cooking Vegetables:
Cabbage, Corn, Eggplant, Herbs, Kale, Onions, Bulb
Salad Vegetables:
Peppers, Bell
Valley Fruit and Produce/Continental Export
Overview
(1)
(1)
(11)
Business Type:
Exporter,
Shipper,
Importer,
Processor
Location HQ:
Los Angeles, 90021-1616
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Oranges, Clementines / Mandarins / Tangerines
A.V. Thomas Produce
Overview
(8)
(0)
(4)
Business Type:
Grower,
Shipper,
Wholesaler,
Packaging
Location HQ:
Atwater, 95301
California
Cooking Vegetables:
Sweet Potatoes
Specialties:
Yam
