Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Mariani Stonebarger LLC dba Maristone Farms
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076-1046
California
Cooking Vegetables:
Greens, Herbs
Watermelons Unlimited Ltd
Overview
(3)
(0)
(9)
Business Type:
Broker,
Shipper
Location HQ:
Uvalde, 78801
Texas
Melons:
Watermelon
Cooking Vegetables:
Pumpkins
Dagele Bros Produce
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Florida, 10921
New York
Melons:
Watermelon
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell
M & E Produce dba Herman Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Fontana, 92337
California
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Potatoes, Jalapeño Peppers, Poblano Peppers, Serrano Peppers, Anaheim Peppers
Specialties:
Tomatillo
Rancho Del Pueblo
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Ojai, 93023
California
Salad Vegetables:
Broccoli
Cooking Vegetables:
Green Swiss Chard, Red Swiss Chard, Rainbow Chard
Astern International Inc
Overview
(1)
(0)
(7)
Business Type:
Broker
Location HQ:
Port St. Lucie, 34987-7774
Florida
Citrus:
Clementines / Mandarins / Tangerines
Cooking Vegetables:
Asparagus, Cabbage, Eggplant, Peppers, Chili, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers
JJ Larios Produce
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Los Angeles, 90021
California
Citrus:
Limes
Tropical Fruit:
Avocados
Cooking Vegetables:
Onions, Bulb, Cilantro
Salad Vegetables:
Tomatoes
Peterson Fruit Co Inc HQ
Overview
(2)
(0)
(11)
Business Type:
Retailer,
Wholesaler
Location HQ:
Mukilteo, 98275
Washington
Berries:
Blueberries, Cranberries, Strawberries
Citrus:
Grapefruit, Oranges
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pears, Pomegranates
Bi-Agro Trading Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Austin, 78731
Texas
Tropical Fruit:
Avocados, Bananas, Mangoes, Pineapple
Salad Vegetables:
Peppers, Bell, Broccoli
Cooking Vegetables:
Dill, Mint
A & A Produce Inc HQ
Overview
(1)
(0)
(1)
Business Type:
Broker,
Wholesaler
Location HQ:
South San Francisco, 94083
California
Cooking Vegetables:
Asparagus, Corn, Greens, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Lettuce, Tomatoes
