Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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New York Export Co Inc
Overview
(3)
(0)
(3)
Business Type:
Exporter,
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Beacon, 12508
New York
Berries:
Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches
George Or Meline
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Los Angeles, 90021
California
Cooking Vegetables:
Herbs
MOR USA Inc
Overview
(1)
(0)
(0)
Business Type:
Shipper,
Importer
Location HQ:
Boynton, 33474
Florida
Citrus:
Grapefruit, Clementines / Mandarins / Tangerines
Cooking Vegetables:
Herbs
Specialties:
Dates, Persimmons, Dragon Fruit, Fuyu Persimmons
Organic Produce:
Organic Peppers, Bell
Land & Sea Distributing Inc
Overview
(1)
(0)
(3)
Business Type:
Broker,
Wholesaler
Location HQ:
Laguna Niguel, 92677
California
Melons:
Honeydew
Cooking Vegetables:
Corn, Eggplant, Peppers, Chili, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Fruit Distributing Corp of California
Overview
(1)
(0)
(2)
Business Type:
Broker,
Shipper,
Importer
Location HQ:
City Of Commerce, 90040
California
Citrus:
Grapefruit, Oranges
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Nectarines, Peaches, Plums
Cooking Vegetables:
Corn, Onions, Bulb
Landmark Produce Sales
Overview
(2)
(0)
(5)
Business Type:
Broker,
Shipper
Location HQ:
Stockton, 95219-1779
California
Cooking Vegetables:
Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers
Roman Produce
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Forest Park, 30297
Georgia
Citrus:
Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
Cooking Vegetables:
Cauliflower
Salad Vegetables:
Broccoli, Carrots, Celery, Lettuce
Del Valle Distributing
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
El Paso, 79901
Texas
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
IMEX AGRO Inc Canada
Overview
(7)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Gatineau, J8Y 1T2
Quebec
Berries:
Raspberries
Citrus:
Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Figs, Grapes, Pears
Melons:
Cantaloupe
Mariani Stonebarger LLC dba Maristone Farms
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Watsonville, 95076-1046
California
Cooking Vegetables:
Greens, Herbs
