Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Voyager Farms LLC HQ
Overview
(4)
(0)
(12)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Wimauma, 33598
Florida
Berries:
Strawberries
Cooking Vegetables:
Cauliflower, Eggplant, Squash, Summer, Squash, Winter, Green Beans, Jalapeño Peppers
Salad Vegetables:
Peppers, Bell, Cucumbers
Chary Produce Ltd
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Oakland, N0E 1L0
Ontario
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Zucchini Squash
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Bell Peppers, Red Plum/Roma Tomatoes
Doc's Organics
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Brawley, 92227-9792
Minnesota
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Beans, Beets, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Tomatoes
Idaho-Eastern Oregon Onion Committee
Overview
(3)
(0)
(0)
Business Type:
Trade Association
Location HQ:
Parma, 83660
Idaho
Cooking Vegetables:
Onions, Bulb
Hillcrest Produce Co
Overview
(11)
(0)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Peckville, 18452
Pennsylvania
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Procyk Farms (1994) Ltd
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Wilsonville, N0E 1Z0
Ontario
Cooking Vegetables:
Cabbage, Corn, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes, Red Plum/Roma Tomatoes
David Rogers Inc
Overview
(1)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Brooklyn, 11236-1511
New York
Cooking Vegetables:
Herbs, Peppers, Chili, Pumpkins, Sweet Potatoes, Thyme, Rosemary
Specialties:
Dasheen
Northampton Growers Produce Sales Inc HQ
Overview
(5)
(0)
(5)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Cheriton, 23316
Virginia
Cooking Vegetables:
Cabbage, Corn, Kale, Squash, Summer, Squash, Winter, Green Beans, Collard Greens
Salad Vegetables:
Peppers, Bell, Spinach, Cucumbers
Arena Produce Co Inc
Overview
(1)
(0)
(3)
Business Type:
Wholesaler
Location HQ:
Columbus, 43201
Ohio
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Hillside Gardens USA Inc
Overview
(3)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Reidsville, 30453
Georgia
Cooking Vegetables:
Beets, Onions, Bulb, Parsnips, Turnips
Salad Vegetables:
Carrots, Celery
