Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Farming Technology Inc HQ
Overview
(4)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Houston, 77061
Texas
Cooking Vegetables:
Potatoes
SJ Distribution LLC
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Los Angeles, 90021
California
Cooking Vegetables:
Eggplant, Onions, Bulb, Potatoes
Salad Vegetables:
Peppers, Bell, Tomatoes, Armenian Cucumbers, Persian Cucumbers
Specialties:
Dates
Warren Wheeler Inc
Overview
(4)
(0)
(4)
Business Type:
Wholesaler
Location HQ:
Tampa, 33680
Florida
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
Crooks Farms Inc
Overview
(4)
(0)
(5)
Business Type:
Grower,
Shipper
Location HQ:
Stanton, 48888
Michigan
Cooking Vegetables:
Potatoes
Elite Fresh Produce Distributors LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Payette, 83661-2421
Idaho
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
Farmers Potato Exchange Inc
Overview
(1)
(0)
(12)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Antigo, 54409
Wisconsin
Cooking Vegetables:
Potatoes, Red Potatoes, White Potatoes, Yukon Gold Potatoes, Yellow-Flesh Potatoes, Russet Potatoes
WRX Produce LLC
Overview
(3)
(0)
(0)
Business Type:
Exporter,
Wholesaler
Location HQ:
Eastman, 31023
Georgia
Melons:
Watermelon
Cooking Vegetables:
Vidalia Sweet Onions
Rita Martin Farms LLC
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Bell, 32619
Florida
Melons:
Watermelon
Cooking Vegetables:
Cabbage, Butternut Squash
Salad Vegetables:
Broccoli
Claudia Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Plant City, 33567
Florida
Cooking Vegetables:
Sweet Potatoes
Valley Produce
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Modesto, 95351
California
Citrus:
Lemons
Deciduous Fruit:
Apples
Tropical Fruit:
Avocados, Bananas, Papayas, Pineapple
Cooking Vegetables:
Cabbage
Salad Vegetables:
Tomatoes
Specialties:
Jicama, Tomatillo
