Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Brewer Pope Farms Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Barwick, 31629
Georgia
Melons:
Watermelon
Cooking Vegetables:
Greens, Kale, Turnips, Collard Greens, Mustard Greens
Doerle Food Services Inc
Overview
(4)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Golden Meadow, 70357
Louisiana
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Tomatoes
Sunrise Produce Services Inc
Overview
(3)
(0)
(2)
Business Type:
Broker,
Importer,
Retailer
Location HQ:
Pompano Beach, 33069
Florida
Berries:
Blueberries
Citrus:
Limes
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Mangoes, Papayas, Pineapple
Cooking Vegetables:
Asparagus, Cabbage
Washington Inspection Service
Overview
(2)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Wenatchee, 98801
Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Onions, Bulb, Potatoes
W R Vernon Produce Co Inc
Overview
(8)
(11)
(5)
Business Type:
Wholesaler
Location HQ:
Winston-Salem, 27101
North Carolina
Citrus:
Oranges
Deciduous Fruit:
Apples
Cooking Vegetables:
Potatoes
Four Seasons Produce Inc TX
Overview
(4)
(0)
(1)
Business Type:
Importer,
Wholesaler
Location HQ:
Hidalgo, 78557
Texas
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb
SunRiver of Idaho Inc
Overview
(4)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Aberdeen, 83210
Idaho
Cooking Vegetables:
Potatoes
Atwater Packing Co dba D & S Farms
Overview
(3)
(0)
(1)
Business Type:
Grower,
Shipper,
Processor
Location HQ:
Atwater, 95301
California
Cooking Vegetables:
Sweet Potatoes
Centex Produce Inc
Overview
(2)
(0)
(0)
Business Type:
Importer,
Wholesaler
Location HQ:
Austin, 78760
Texas
Specialties:
Tomatillo
Cooking Vegetables:
Jalapeño Peppers, Poblano Peppers, Serrano Peppers
