Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Quality First Produce Inc HQ
Overview
(4)
(0)
(10)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Florida City, 33034
Florida
Cooking Vegetables:
Eggplant, Okra, Peas, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Cucumbers, Red Cherry Tomatoes
S & M Produce Inc DBA Abro Produce
Overview
(2)
(0)
(6)
Business Type:
Wholesaler
Location HQ:
Detroit, 48209
Michigan
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
Arnold Farms LP
Overview
(2)
(0)
(0)
Business Type:
Grower
Location HQ:
Atwater, 95301-9630
California
Cooking Vegetables:
Potatoes, Squash, Summer, Squash, Winter
Great Lakes Packers Inc
Overview
(4)
(0)
(18)
Business Type:
Wholesaler
Location HQ:
Bellevue, 44811
Ohio
Cooking Vegetables:
Onions, Bulb, Potatoes, Yellow Onions, Yukon Gold Potatoes, Yellow-Flesh Potatoes
Concord Farm Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Half Moon Bay, 94019
California
Cooking Vegetables:
Mushrooms
Celsus Export LLC
Overview
(4)
(0)
(2)
Business Type:
Exporter,
Shipper,
Wholesaler
Location HQ:
San Francisco, 94107
California
Berries:
Blueberries, Raspberries, Strawberries
Stone Fruit:
Cherries
Cooking Vegetables:
Radicchio
Specialties:
Baby Vegetables, Baby Lettuce
Metro Packaging Corp
Overview
(1)
(0)
(0)
Business Type:
Wholesaler,
Other
Location HQ:
Minneapolis, 55432
Minnesota
Cooking Vegetables:
Onions, Bulb, Potatoes
Ned's House of Produce LLC
Overview
(1)
(0)
(3)
Business Type:
Broker,
Wholesaler
Location HQ:
Seal Beach, 90740
California
Deciduous Fruit:
Apples
Cooking Vegetables:
Garlic, Onions, Bulb, Potatoes, Sweet Potatoes
Dennie Arnold Farms
Overview
(1)
(0)
(0)
Business Type:
Grower
Location HQ:
Felt, 83424
Idaho
Cooking Vegetables:
Potatoes
Wooley Farms Inc
Overview
(0)
(0)
(0)
Business Type:
Grower
Location HQ:
Gridley, 95948-9746
California
Stone Fruit:
Plums
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Cucumbers, Tomatoes
Nuts:
Walnuts
