Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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The Association of Arizona Food Banks
Overview
(2)
(0)
(0)
Business Type:
Food Bank
Location HQ:
Phoenix, 85004
Arizona
Berries:
Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes, Pears, Pomegranates
Labatt Food Service
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Dallas, 75247
Texas
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Deciduous Fruit:
Apples
Meherrin Fertilizer Inc
Overview
(1)
(0)
(0)
Business Type:
Other
Location HQ:
Pavo, 31778
Georgia
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Cabbage, Green Beans
Salad Vegetables:
Peppers, Bell, Tomatoes
Long & Scott Farms Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Zellwood, 32757
Florida
Cooking Vegetables:
Cabbage, Corn, Kale
Salad Vegetables:
Pickling Cucumbers
Kruse Farms Market
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Roseburg, 97471
Oregon
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Cherries, Peaches, Plums
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb
Ardry Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Howard, 16841
Pennsylvania
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Corn, Potatoes, Pumpkins
Salad Vegetables:
Broccoli, Radishes, Tomatoes
Fruver S A de C V
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Importer,
Wholesaler
Location HQ:
Hermosillo, 83210
Citrus:
Grapefruit, Oranges
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Squash, Summer, Squash, Winter
Salad Vegetables:
Carrots
Brown's Farm
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Hawthorne, 32640
Florida
Stone Fruit:
Peaches
Cooking Vegetables:
Corn, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Cucumbers
Johnson Veg Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Eugene, 97408
Oregon
Berries:
Blueberries, Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb, Pumpkins
Salad Vegetables:
Peppers, Bell
Illinois Specialty Growers Association
Overview
(1)
(0)
(0)
Business Type:
Trade Association
Location HQ:
Bloomington, 61701
Illinois
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Deciduous Fruit:
Apples, Grapes
Melons:
Cantaloupe, Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Asparagus
