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Berries

Berries

Varieties

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Blackberries
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Blueberries
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Cranberries
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Raspberries
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Specialty Berries
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Strawberries

Sales Strategies

  • Promote berries often. They are a natural draw for consumers looking for a healthy, tasty treat.
  • Remind consumers that berries make a great addition to desserts and other baked goods. Cross-merchandise berries with pie crusts, fillings, whipped cream, nuts, shortcake and chocolate dip.
  • Include berries in salad promotions during the summer to get consumers thinking of them as something other than a sweet treat.
  • Take advantage of the summer holidays of Memorial Day, Fourth of July and Labor Day. Taking a loss on berry price may boost your sales of other produce items by drawing consumers in the door.
  • Don’t forget to promote berries during the winter holidays, as well. With nearly year-round supplies of many berries, they can be a festive treat.
  • Promote the versatility of berries. They are great in breakfast, but they also work as a snack, side dish or dessert. Encourage consumers to eat berries all day long.
  • Boost sales of vegetables like kale and spinach by offering smoothie recipes that include those items along with berries.
  • Berries make a great addition to the lunch box. Encourage consumers to keep buying berries once summer is over by running back-to-school promotions. Kids love the sweet taste of berries and the fact that they can eat them with their fingers.
  • Berries freeze well, so encourage consumers to buy some for now and some to freeze for later.

Dynamic Displays

  • Focus on offering berries year-round, even if you can’t have all types year-round. Offer as many different types of berries as you can. Strawberries and blueberries have affordable supplies year-round.
  • Create displays outside the produce department. Consider one near the front of the store and one in the bakery. Remember to refrigerate them if they will be on display for very long.
  • Make your berry display a destination when berries are plentiful and lower-priced. Offer as many types of berries as possible and create a mix and match promotion.
  • Include recipes on your display that get consumers thinking about using berries in less common ways, such as in drinks and salads.
  • Berries are sweet, tasty and healthy, which makes them an easy sell to everyone in the family. Tout the health benefits of berries, especially to parents. Blueberries are considered a “superfood,” and all berries offer a sweet treat that helps the body. Blueberries are high in cancer-fighting antioxidants. Strawberries are a great source of folate. Blackberries are high in fiber and vitamin C and are one of the few fruits that contain vitamin E
  • Offer different size packages to suit different needs. The variety of package sizes also creates visual interest in your display.

Perfect Pricing

  • Berries are a popular loss leader, but remember to keep prices at a level that doesn’t have your customers expecting loss-leader prices every time.
  • Offer a variety of price points to appeal to the widest variety of shoppers. Research shows that promoting price breaks on all types of berries at the same time brings in the most sales.
  • Consider offering a mix and match promotion where all types of berries are the same price.
Back to Filters
KB-logo-(002)

KB Specialties LLC

Overview (2)   (0)   (0)  
Business Type:
Shipper
Location HQ:
Weston, 33327 Florida
Berries:
Blueberries, Strawberries
Citrus:
Lemons
bridgesproduce

Bridges Produce Inc

Overview (11)   (0)   (10)  
Business Type:
Broker, Exporter, Shipper, Importer, Wholesaler
Location HQ:
Portland, 97282 Oregon
Berries:
Blackberries, Blueberries, Cranberries
Organic Produce:
Organic Apples, Organic Beans, Organic Blackberries, Organic Blueberries, Organic Cherries, Organic Cranberries, Organic Cucumbers
carbonella

Carbonella-DeSarbo Inc

Overview (2)   (0)   (2)  
Business Type:
Wholesaler
Location HQ:
Brandford, 06405 Connecticut
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb, Potatoes
Salad Vegetables:
Lettuce, Tomatoes
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries
default_product_image

Gourmet Trading Company

Overview (19)   (0)   (3)  
Business Type:
Exporter, Grower, Shipper, Importer, Wholesaler
Location HQ:
Redondo Beach, 90278 California
Berries:
Blackberries, Blueberries
Citrus:
Limes
Tropical Fruit:
Mangoes, Papayas
Cooking Vegetables:
Asparagus, White Asparagus
default_product_image

Joseph A Cimino Food Brokers Inc

BCA Award
Overview (5)   (0)   (4)  
Business Type:
Broker, Wholesaler
Location HQ:
Liverpool, 13090 New York
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
default_product_image

Butch's Best LLC

Overview (2)   (0)   (0)  
Business Type:
Shipper
Location HQ:
Chesterfield, 48501 Michigan
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
default_product_image

Panchos Food Service Inc

Overview (1)   (0)   (0)  
Business Type:
Wholesaler, Foodservice
Location HQ:
Nashville, 37211 Tennessee
Berries:
Blackberries, Blueberries, Cranberries, Gold Raspberries, Red Raspberries, Strawberries, Red Currants, Kiwiberries, Cape Gooseberries/Goldenberries
Citrus:
Melogold
default_product_image

Klinghoffer Brothers Inc

Overview (2)   (0)   (9)  
Business Type:
Broker
Location HQ:
Philadelphia, 19153 Pennsylvania
Berries:
Blueberries
Melons:
Honeydew
Stone Fruit:
Peaches
Cooking Vegetables:
Corn, Onions, Bulb, Potatoes, Squash, Summer, Squash, Winter
Salad Vegetables:
Carrots, Celery
default_product_image

B Catalani Inc

Overview (5)   (0)   (5)  
Business Type:
Broker, Importer, Wholesaler
Location HQ:
San Antonio, 78207 Texas
Berries:
Cranberries
Melons:
Cantaloupe
Stone Fruit:
Apricots
Salad Vegetables:
Celery
Specialties:
Aji, Amaranth, Daikon, Dasheen, Dates, Durian
default_product_image

Geneva Farms LLC

Overview (3)   (0)   (5)  
Business Type:
Broker
Location HQ:
Geneva, 32732 Florida
Berries:
Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Eggplant, Green Beans, Jalapeño Peppers
Salad Vegetables:
Tomatoes, Red Bell Peppers, Green Bell Peppers, Pickling Cucumbers








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