Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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G & D Wallace, Inc.
Overview
(7)
(0)
(3)
Business Type:
Grower,
Shipper
Location HQ:
Burlington, 98233
Washington
Cooking Vegetables:
Potatoes, Purple Potatoes, Red Potatoes, White Potatoes, Yukon Gold Potatoes
Organic Produce:
Organic Potatoes
De Groot Inc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer,
Nursery/Florist
Location HQ:
Coloma, 49038
Michigan
Cooking Vegetables:
Cabbage, Corn, Potatoes
Salad Vegetables:
Peppers, Bell
Clayton Rawl Farms Inc
Overview
(3)
(0)
(2)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Lexington, 29072
South Carolina
Cooking Vegetables:
Corn, Greens, Squash, Summer, Squash, Winter, Turnips, Collard Greens, Mustard Greens
Salad Vegetables:
Peppers, Bell, Cucumbers, Onions, Green
Tazza Inc
Overview
(3)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Deciduous Fruit:
Pomegranates, Champagne Grapes, Muscat Grapes
Specialties:
Loquat, Dragon Fruit, Fava Beans (Dried)
Citrus:
Sweet Limes
Cooking Vegetables:
Italian Eggplant, Graffiti Eggplant, Dill
Sandoval Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Houston, 77009
Texas
Tropical Fruit:
Avocados, Bacon Avocados, Fuerte Avocados, Gwen Avocados, Hass Avocados, Pinkerton Avocados, Reed Avocados, Zutano Avocados, Tropical Avocados
Cooking Vegetables:
Onions, Bulb
Riverbend Fresh LLC
Overview
(2)
(0)
(6)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Kerman, 93630
California
Deciduous Fruit:
Grapes
Melons:
Cantaloupe, Honeydew, Watermelon
Salad Vegetables:
Peppers, Bell
Cooking Vegetables:
Squash, Winter
Organic Produce:
Organic Beans, Organic Cantaloupe, Organic Honeydew, Organic Peppers, Bell
Sorbello's Produce
Overview
(1)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Chittenango, 13037
New York
Deciduous Fruit:
Apples
Cooking Vegetables:
Cabbage, Herbs, Onions, Bulb, Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli
Standage Produce LLC
Overview
(2)
(0)
(0)
Business Type:
Broker,
Wholesaler
Location HQ:
Vale, 97918-5378
Oregon
Cooking Vegetables:
Onions, Bulb, Potatoes
Pacific Choice Brands Inc
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Fresno, 93725-2125
California
Cooking Vegetables:
Onions, Bulb, Peppers, Chili
Salad Vegetables:
Peppers, Bell, Tomatoes
Specialties:
Olives, Fresh
Fierman Produce Exchange Inc
Overview
(4)
(0)
(5)
Business Type:
Broker,
Wholesaler
Location HQ:
Bronx, 10474
New York
Deciduous Fruit:
Apples
Melons:
Specialty Melons
Cooking Vegetables:
Artichokes, Cabbage, Corn, Mushrooms, Onions, Bulb, Potatoes, Rutabagas, Turnips
