Explore Company Listings

Advanced Search
List Your Company
Login

Berries

Berries

Varieties

Thumbnail
Blackberries
Thumbnail
Blueberries
Thumbnail
Cranberries
Thumbnail
Raspberries
Thumbnail
Specialty Berries
Thumbnail
Strawberries

Sales Strategies

  • Promote berries often. They are a natural draw for consumers looking for a healthy, tasty treat.
  • Remind consumers that berries make a great addition to desserts and other baked goods. Cross-merchandise berries with pie crusts, fillings, whipped cream, nuts, shortcake and chocolate dip.
  • Include berries in salad promotions during the summer to get consumers thinking of them as something other than a sweet treat.
  • Take advantage of the summer holidays of Memorial Day, Fourth of July and Labor Day. Taking a loss on berry price may boost your sales of other produce items by drawing consumers in the door.
  • Don’t forget to promote berries during the winter holidays, as well. With nearly year-round supplies of many berries, they can be a festive treat.
  • Promote the versatility of berries. They are great in breakfast, but they also work as a snack, side dish or dessert. Encourage consumers to eat berries all day long.
  • Boost sales of vegetables like kale and spinach by offering smoothie recipes that include those items along with berries.
  • Berries make a great addition to the lunch box. Encourage consumers to keep buying berries once summer is over by running back-to-school promotions. Kids love the sweet taste of berries and the fact that they can eat them with their fingers.
  • Berries freeze well, so encourage consumers to buy some for now and some to freeze for later.

Dynamic Displays

  • Focus on offering berries year-round, even if you can’t have all types year-round. Offer as many different types of berries as you can. Strawberries and blueberries have affordable supplies year-round.
  • Create displays outside the produce department. Consider one near the front of the store and one in the bakery. Remember to refrigerate them if they will be on display for very long.
  • Make your berry display a destination when berries are plentiful and lower-priced. Offer as many types of berries as possible and create a mix and match promotion.
  • Include recipes on your display that get consumers thinking about using berries in less common ways, such as in drinks and salads.
  • Berries are sweet, tasty and healthy, which makes them an easy sell to everyone in the family. Tout the health benefits of berries, especially to parents. Blueberries are considered a “superfood,” and all berries offer a sweet treat that helps the body. Blueberries are high in cancer-fighting antioxidants. Strawberries are a great source of folate. Blackberries are high in fiber and vitamin C and are one of the few fruits that contain vitamin E
  • Offer different size packages to suit different needs. The variety of package sizes also creates visual interest in your display.

Perfect Pricing

  • Berries are a popular loss leader, but remember to keep prices at a level that doesn’t have your customers expecting loss-leader prices every time.
  • Offer a variety of price points to appeal to the widest variety of shoppers. Research shows that promoting price breaks on all types of berries at the same time brings in the most sales.
  • Consider offering a mix and match promotion where all types of berries are the same price.
Back to Filters
TinyLogo2

North American Raspberry & Blackberry Association (NARBA)

Overview (1)   (0)   (0)  
Business Type:
Trade Association
Location HQ:
Pittsboro, 27312 North Carolina
Berries:
Blackberries, Raspberries
rolandmarketing-pmg

Roland Marketing Inc

Overview (5)   (0)   (13)  
Business Type:
Broker, Shipper, Wholesaler
Location HQ:
Fridley, 55432 Minnesota
Berries:
Blueberries, Cranberries, Strawberries
Citrus:
Grapefruit, Oranges
Deciduous Fruit:
Apples, Asian Pears, Grapes, Pears
Melons:
Cantaloupe
gwrproduce-pmg

G W R Produce Inc HQ

Overview (5)   (0)   (18)  
Business Type:
Broker, Exporter, Shipper, Importer, Wholesaler
Location HQ:
McAllen, 78504 Texas
Berries:
Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Melons:
Cantaloupe, Honeydew, Watermelon
Tropical Fruit:
Avocados
AlwaysFresh_logo

Always Fresh Farms, LLC HQ

Overview (16)   (1)   (2)  
Business Type:
Exporter, Shipper, Importer, Wholesaler
Location HQ:
Plant City, 33566 Florida
Berries:
Blackberries, Blueberries, Strawberries
Melons:
Cantaloupe
Stone Fruit:
Apricots
Citrus:
Tangelos
Cooking Vegetables:
Zucchini Squash
therubyco-new

The Ruby Company

BCA Award
Overview (7)   (0)   (15)  
Business Type:
Grower, Shipper, Wholesaler
Location HQ:
Buffalo Grove, 60089 Illinois
Berries:
Blackberries, Blueberries, Strawberries
Melons:
Cantaloupe
Stone Fruit:
Apricots
Salad Vegetables:
Broccoli, Green Leaf Lettuce, Iceberg Lettuce, Red Leaf Lettuce
Deciduous Fruit:
Braeburn Apples
Main-St-Produce-logo_mobile

Main Street Produce Inc

Overview (1)   (0)   (1)  
Business Type:
Broker, Grower, Shipper
Location HQ:
Santa Maria, 93458-9739 California
Berries:
Raspberries, Strawberries
Cooking Vegetables:
Brussels Sprouts
Salad Vegetables:
Broccoli
clanecom-lg-4c

C Lane Company LLC HQ

Overview (7)   (0)   (19)  
Business Type:
Broker, Wholesaler
Location HQ:
Homewood, 35209 Alabama
Berries:
Blackberries, Blueberries, Strawberries
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe
Stone Fruit:
Apricots
Tropical Fruit:
Carambola, Plantains
Cooking Vegetables:
Celery Root, Leeks
logo (2)

C. F. Produce Inc.

Overview (3)   (0)   (1)  
Business Type:
Wholesaler
Location HQ:
Plant City, 33565 Florida
Berries:
Blueberries, Strawberries, Blackberries, Cranberries
Deciduous Fruit:
Pomegranates
Melons:
Cantaloupe
Cooking Vegetables:
Leeks
Salad Vegetables:
Celery, Onions, Green, Iceberg Lettuce
SX_logo_transp_freshplaza_300x250px-(002)

Salix Fruits LLC

Overview (5)   (0)   (0)  
Business Type:
Shipper, Importer
Location HQ:
Philadelphia, 19148 Pennsylvania
Berries:
Blueberries
Deciduous Fruit:
Pomegranates, Apples, Figs, Grapes, Pears
Citrus:
Grapefruit, Lemons, Oranges, Clementines / Mandarins / Tangerines
Taylor Boys logo 2

Taylor Boys Produce Inc

Overview (3)   (0)   (0)  
Business Type:
Shipper, Wholesaler, Government & Education
Location HQ:
Enoree, 29335 South Carolina
Berries:
Blackberries, Blueberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines








Become a Member Today

Membership Options