Citrus
Sales Strategies
- Don’t let the need to peel or juice keep consumers from buying citrus. Include citrus peelers, juicers and zesters alongside oranges and specialty citrus.
- Encourage consumers to think of citrus as a breakfast, lunch and dinner food by cross-merchandising citrus with breakfast foods, salad fixings, juicing supplies and even meat or fish.
- Nothing encourages shoppers to try something new like tasting it for themselves. Offer samples of premium-priced specialty citrus to tempt consumers’ taste buds.
- Take advantage of the winter months when citrus is king of the produce department. Offer plenty of promotions to keep those oranges, lemons and grapefruit moving out the door.
- Health-conscious consumers love citrus because they offer plenty of health benefits while being tasty and refreshing. Play up citrus’ health benefits in ads and promotions.
- Citrus has long been a part of Christmas traditions. Oranges were a regular item to find in the bottom of a stocking in years gone by. Play on that association to keep oranges and other specialty citrus flying of the shelf during the holidays. Include citrus in gift boxes at the holidays.
- Encourage shoppers to think about citrus as a part of the holiday meal in a fruit salad or as part of a fruit and vegetable tray. You can even boost sales by offering decorating ideas with citrus. An orange covered with cloves makes a fragrant, traditional addition to any Christmas tree. Keep the leaves on some specialty citrus to add a holiday flair to the produce department.
Dynamic Displays
- Citrus adds both color and aroma to your winter produce department. Make citrus the first thing consumers see when they walk into your produce department during peak season. Eye-catching displays will increase impulse sales.
- Keep youngsters in mind and offer smaller sizes of citrus, like easy-peel varieties, to encourage putting them in the lunchbox. Offer a variety of sizes and varieties to appeal to all consumers.
- Include lemons and limes in your citrus displays. They add a useful color break and having them prominently displayed can boost sales.
- Clementines are a favorite of young and old alike. The easy-to-peel small citrus fruits are an easy snack for those of any age. Keep your shelves stocked when they are in peak season. Offer bags or boxes of the sweet treat.
- Include recipes for citrus on your display. Most consumers think of citrus only as a snack. Remind shoppers they make a tasty addition to salads and as flavoring for meat.
- Specialty citrus can add something special to your citrus display. Be sure to use signs to inform consumers about the traits of each type of citrus. Use an Amazon.com strategy by offering an “If you like this, try this” sign.
Perfect Pricing
- Offer promotional pricing during peak season to draw consumers into the produce department.
- Citrus can be priced by the piece or by the pound. Pricing expectations often differ by region of the country.
- Offer competitive pricing on both bagged and bulk product as many consumers perceive packaged citrus as a better value.
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Vita Pakt Citrus Products Co
Overview
(5)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Bakersfield, 93311
California
Citrus:
Lemons, Eureka/Lisbon Lemons, Meyer Lemons, Seedless Lemons, Pink Variegated Lemons, Limes, Persian Limes, Key Limes, Sweet Limes, Oranges
Rocha Produce
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
San Antonio, 78223
Texas
Citrus:
Grapefruit, Lemons, Limes, Oranges
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Beans, Cabbage, Peppers, Chili
Salad Vegetables:
Peppers, Bell
Tech Smart Farm Corporation
Overview
(1)
(0)
(0)
Business Type:
Broker,
Machinery & Technology
Location HQ:
Yuma, 85364
Arizona
Berries:
Blackberries, Blueberries
Citrus:
Lemons, Limes, Oranges
Deciduous Fruit:
Apples, Asian Pears
Melons:
Cantaloupe, Honeydew
Tropical Fruit:
Avocados
Iguana Coo Corp
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Miami, 33166
Florida
Berries:
Blackberries, Blueberries, Strawberries
Specialties:
Dragon Fruit
Organic Produce:
Organic Avocados, Organic Bananas, Organic Blackberries, Organic Blueberries
Citrus:
Persian Limes, Navel Oranges
GODAWI PRODUCE LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Los Angeles, 90021
California
Citrus:
Limes
Tropical Fruit:
Avocados
Growere's Direct Produce Inc
Overview
(1)
(0)
(0)
Business Type:
Broker
Location HQ:
Visalia, 93291
California
Citrus:
Lemons, Ruby Red Grapefruit, Pummelo, Melogold, Navel Oranges, Valencia Oranges, Blood Oranges, Satsuma Mandarins, Murcott Mandarins
Exotic Tropical Fruits LLC
Overview
(1)
(0)
(0)
Business Type:
Broker,
Importer
Location HQ:
Miami, 33132
Florida
Specialties:
Ginger Root, Dragon Fruit
Berries:
Cape Gooseberries/Goldenberries
Citrus:
Persian Limes
Tropical Fruit:
Hass Avocados, Golden Papayas, Tainung Papayas
Cooking Vegetables:
Chives, Thyme, Basil
Country Boy Produce Florida
Overview
(1)
(0)
(0)
Business Type:
Shipper,
Wholesaler
Location HQ:
Fort Myers, 33908
Florida
Berries:
Blueberries, Strawberries
Citrus:
Grapefruit
Deciduous Fruit:
Apples, Asian Pears
Melons:
Watermelon
Stone Fruit:
Nectarines, Peaches, Plums
Cooking Vegetables:
Beans
Gonzar Produce LLC
Overview
(1)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
McAllen, 78503
Texas
Tropical Fruit:
Carambola, Hass Avocados, White Coconuts, Young/Water Coconuts
Specialties:
Guava, Mamey Sapote, Mangosteen, Dragon Fruit
Citrus:
Persian Limes
Cooking Vegetables:
Jalapeño Peppers
Produce and More Enterprise LLC
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Houston, 77009
Texas
Citrus:
Lemons, Limes
Tropical Fruit:
Avocados
Salad Vegetables:
Peppers, Bell, Lettuce, Tomatoes
Cooking Vegetables:
Jalapeño Peppers, Serrano Peppers
