Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![RJO logo with transparent background]()
![fds]()
![paia_250x250]()
![forest_mushroom]()
![Logo 1 elongated a]()
![logo]()
![fresh_express]()
![florencedist-pmg]()
![PanAmericanFarms]()
![locati]()
RJO Produce Marketing HQ
Overview
(4)
(4)
(6)
Business Type:
Broker,
Wholesaler
Location HQ:
Fresno, 93711
California
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Apples, Figs, Grapes
Farm Direct Supply LLC
Overview
(11)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Fort Lauderdale, 33309
Florida
Berries:
Blueberries
Deciduous Fruit:
Grapes, Pomegranates
Cooking Vegetables:
Asparagus, Brussels Sprouts, Peas
Peruvian Asparagus Importers Association
Overview
(1)
(0)
(0)
Business Type:
Trade Association
Location HQ:
Azle, 76020-2772
Texas
Cooking Vegetables:
Asparagus
Forest Mushrooms Inc
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Saint Joseph, 56374
Minnesota
Cooking Vegetables:
Mushrooms
Nicho Produce Co Inc
Overview
(5)
(0)
(2)
Business Type:
Wholesaler,
Packaging
Location HQ:
Edinburg, 78541-3129
Texas
Berries:
Cranberries, Strawberries
Citrus:
Grapefruit, Lemons, Oranges
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe, Honeydew
Fresh Express Incorporated HQ
Overview
(7)
(0)
(3)
Business Type:
Shipper,
Wholesaler
Location HQ:
Salinas, 93901-4419
California
Deciduous Fruit:
Grapes
Cooking Vegetables:
Cabbage, Cauliflower
Salad Vegetables:
Spinach, Broccoli, Carrots, Lettuce, Onions, Green, Romaine, Salads/Salad Mixes
Florance Distributing Co Inc
Overview
(3)
(0)
(1)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
La Quinta, 92210
California
Berries:
Strawberries
Deciduous Fruit:
Grapes
Melons:
Cantaloupe
Cooking Vegetables:
Cauliflower, Onions, Bulb
Salad Vegetables:
Carrots, Celery, Lettuce, Tomatoes
Panamerican Farms
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer
Location HQ:
Camarillo, 93010-8561
California
Cooking Vegetables:
Green Beans, Green Brussels Sprouts, White Onions, Red Onions, Yellow Onions, Snow Peas, Sugar Snap Peas, Brussels Sprouts
Specialties:
Baby Corn, Gooseberries
Locati Farms Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Milton-Freewater, 97862-7145
Oregon
Cooking Vegetables:
Onions, Bulb, Walla Walla Sweet Onions, Onions, Sweet
