Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![ChristopherRanch]()
![strohauerfarms]()
![logo small]()
![TengDa-logo]()
![tplogo]()
![auerpak-pmg]()
![Carb-America-01]()
![Baloian Farms Vector Logo NAVY_ai-01]()
![bay_area_0]()
![Wiers Farm Logo White Letter Black Background_2]()
Christopher Ranch LLC HQ
Overview
(9)
(0)
(3)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Gilroy, 95020
California
Stone Fruit:
Cherries
Cooking Vegetables:
Garlic
Salad Vegetables:
Peppers, Bell
Specialties:
Ginger Root, Shallots
Organic Produce:
Organic Garlic, Organic Herbs, Organic Onions, Bulb
Strohauer Farms Inc
Overview
(2)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
La Salle, 80645
Colorado
Cooking Vegetables:
Onions, Bulb, Potatoes, White Boiler Onions, Red Boiler Onions, Yellow Boiler Onions, Yukon Gold Potatoes
Specialties:
Cipollini Onion, Fingerling Potatoes, Pearl Onion, Shallots
Everyday Fresh Produce Inc
Overview
(8)
(0)
(6)
Business Type:
Broker,
Importer,
Wholesaler
Location HQ:
Chicago, 60608
Illinois
Citrus:
Limes
Deciduous Fruit:
Pomegranates
Tropical Fruit:
Carambola, Coconuts, Pineapple, Plantains
Cooking Vegetables:
Eggplant, Okra, Turnips
Salad Vegetables:
Spinach
Teng Da, Inc.
Overview
(1)
(0)
(0)
Business Type:
Exporter,
Grower
Location HQ:
Waianae, 96792-2714
Hawaii
Cooking Vegetables:
Basil, Herbs
Twin Peaks Distributing Inc
Overview
(6)
(0)
(1)
Business Type:
Broker,
Exporter,
Wholesaler
Location HQ:
South San Francisco, 94080
California
Berries:
Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
Melons:
Cantaloupe
Maurice A Auerbach Inc
Overview
(7)
(0)
(8)
Business Type:
Importer,
Wholesaler
Location HQ:
Secaucus, 07094
New Jersey
Cooking Vegetables:
Celery Root, Radicchio, Napa Cabbage, Snow Peas
Specialties:
Black Radish, Daikon, Ginger Root, Horseradish, Shallots, Tofu
CarbAmericas Inc
Overview
(10)
(0)
(2)
Business Type:
Shipper,
Importer,
Wholesaler
Location HQ:
Fort Lauderdale, 33309-6131
Florida
Berries:
Strawberries
Melons:
Cantaloupe, Honeydew
Tropical Fruit:
Mangoes, Papayas
Cooking Vegetables:
Artichokes, Asparagus, Onions, Bulb
Salad Vegetables:
Broccoli
Specialties:
Ginger Root
Baloian Farms
Overview
(13)
(0)
(5)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Fresno, 93706
California
Cooking Vegetables:
Eggplant, Onions, Bulb, Rutabagas, Squash, Summer, Squash, Winter, Sweet Potatoes
Salad Vegetables:
Peppers, Bell, Spinach, Cucumbers, Lettuce
Bay Area Herbs & Specialties LLC
Overview
(1)
(0)
(5)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
South San Francisco, 94080
California
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Strawberries, Specialty Berries
Citrus:
Grapefruit, Lemons, Limes, Oranges
Wiers Farm Inc
Overview
(6)
(0)
(10)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Willard, 44890
Ohio
Cooking Vegetables:
Beets, Cabbage, Corn, Eggplant, Greens, Herbs, Kale, Leeks, Peppers, Chili
Salad Vegetables:
Peppers, Bell
