Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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West Coast Apple Sales
Overview
(6)
(0)
(1)
Business Type:
Shipper,
Wholesaler
Location HQ:
Wenatchee, 98807
Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Nectarines, Plums
Cooking Vegetables:
Asparagus, Onions, Bulb, Potatoes
Organic Produce:
Organic Apples, Organic Nectarines
J B M Brokerage Co
Overview
(1)
(0)
(7)
Business Type:
Broker
Location HQ:
Springdale, 72764
Arkansas
Melons:
Watermelon
Cooking Vegetables:
Onions, Bulb, Potatoes, Yellow Onions, Yellow-Flesh Potatoes
R M Produce
Overview
(5)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Salad Vegetables:
Peppers, Bell, Cucumbers
Cooking Vegetables:
Squash, Summer, Squash, Winter, Jalapeño Peppers, Poblano Peppers, Serrano Peppers, Anaheim Peppers
Specialties:
Tomatillo
Tropical Fruit:
Manzano Bananas
JAB Produce Inc
Overview
(10)
(0)
(15)
Business Type:
Broker,
Wholesaler
Location HQ:
Chicago, 60608
Illinois
Berries:
Blackberries, Blueberries, Raspberries, Strawberries
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Asparagus, Cabbage, Cauliflower, Celery Root
Farmers Fresh Mushrooms Inc
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper
Location HQ:
Abbotsford, V4X 1M6
British Columbia
Cooking Vegetables:
Mushrooms
Del Fresco Produce Ltd
Overview
(14)
(0)
(2)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Kingsville, N9Y 2M2
Ontario
Berries:
Strawberries
Salad Vegetables:
Peppers, Mini Sweet, Yellow Bell Peppers, Orange Bell Peppers, Persian Cucumbers, Beefsteak Tomatoes, Red Plum/Roma Tomatoes, Heirloom Tomatoes
Organic Produce:
Organic Cucumbers
Cooking Vegetables:
Green Romano Beans
Lipman Family Farms LLC
Overview
(31)
(0)
(7)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Immokalee, 34143
Florida
Melons:
Cantaloupe, Watermelon
Cooking Vegetables:
Eggplant, Peppers, Chili, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Organic Produce:
Organic Avocados
Vega Produce LLC
Overview
(2)
(0)
(1)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Medley, 33166
Florida
Berries:
Blackberries, Blueberries
Citrus:
Limes
Deciduous Fruit:
Asian Pears
Melons:
Cantaloupe, Specialty Melons
Tropical Fruit:
Avocados, Carambola, Papayas, Pineapple
Local Bounti Corporation
Overview
(14)
(0)
(0)
Business Type:
Grower
Location HQ:
Hamilton, 59840
Montana
Cooking Vegetables:
Cilantro, Basil
Salad Vegetables:
Green Leaf Lettuce, Red Leaf Lettuce, Boston/Butterhead Lettuce, Living Lettuce, Arugula, Mesclun/Spring Mix, Chopped Romaine
Organic Produce:
Organic Lettuce
MGI Produce a dba of Marc Glassman Inc
Overview
(4)
(0)
(10)
Business Type:
Retailer
Location HQ:
Cleveland, 44130
Ohio
Berries:
Blackberries, Blueberries, Cranberries, Raspberries, Gold Raspberries, Red Raspberries, Strawberries, Specialty Berries, Red Currants, Kiwiberries
