Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
![krupp_logo_edited_2]()
![87073244_10157667933170935_7950720961592950784_o]()
![glenn_harvey_and_sons]()
![94615549_2297125613723692_5782281489550934016_n]()
![41133]()
![mfm-cl-5450-logofinal]()
![80972537_10157829592493252_50728198035472384_n]()
![mccallum]()
![logo5final]()
![logo1-final-king]()
Krupp Farms
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Comstock Park, 49321
Michigan
Berries:
Strawberries
Stone Fruit:
Peaches
Cooking Vegetables:
Corn
Miller Family Orchards
Overview
(1)
(0)
(0)
Business Type:
Grower,
Retailer
Location HQ:
Vassar, 48768
Michigan
Berries:
Blackberries, Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Peaches, Plums
Cooking Vegetables:
Corn
Glenn Harvey & Son Inc
Overview
(2)
(0)
(0)
Business Type:
Shipper
Location HQ:
Hudsonville, 49426
Michigan
Berries:
Blueberries
Deciduous Fruit:
Apples
Stone Fruit:
Cherries
Cooking Vegetables:
Cabbage, Onions, Bulb, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Carrots, Celery
J And B Dick Orchards
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Lawrence, 49064
Michigan
Deciduous Fruit:
Apples, Pears
Melons:
Watermelon
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Cabbage, Cauliflower
Nye's Apple Barn
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Saint Joseph, 49085
Michigan
Berries:
Blackberries
Deciduous Fruit:
Apples, Grapes, Pears
Melons:
Cantaloupe
Stone Fruit:
Cherries, Peaches, Plums
Cooking Vegetables:
Pumpkins, Squash, Summer
Michigan Fresh Marketing LLC
Overview
(4)
(0)
(1)
Business Type:
Shipper,
Wholesaler
Location HQ:
Comstock Park, 49321
Michigan
Berries:
Blueberries
Stone Fruit:
Peaches
Salad Vegetables:
Peppers, Bell, Cucumbers, Tomatoes
Cooking Vegetables:
Potatoes, Squash, Summer, Squash, Winter, Green Beans, Yukon Gold Potatoes
Westview Orchards
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Washington, 48095
Michigan
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Cabbage, Corn, Pumpkins
Mccallum Orchard & Cider Mill
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Sparta, 49345
Michigan
Berries:
Strawberries
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Cabbage, Cauliflower, Corn, Onions, Bulb
Salad Vegetables:
Peppers, Bell
Rennhack Orchards
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper
Location HQ:
Hart, 49420
Michigan
Berries:
Blueberries
Deciduous Fruit:
Apples
Melons:
Watermelon
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Corn, Eggplant
King Orchards
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Central Lake, 49622
Michigan
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Apricots, Cherries, Nectarines, Peaches, Plums
Cooking Vegetables:
Corn, Pumpkins, Squash, Summer
