Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
Back to Filters
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Saddle Mountain Supply
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Royal City, 99357
Washington
Deciduous Fruit:
Apples
Stone Fruit:
Cherries
Cooking Vegetables:
Corn, Onions, Bulb, Potatoes, Green Beans
Salad Vegetables:
Carrots
Siemers Farm Llc
Overview
(1)
(0)
(0)
Business Type:
Grower,
Shipper,
Retailer
Location HQ:
Mead, 99021
Washington
Berries:
Strawberries
Deciduous Fruit:
Apples
Stone Fruit:
Cherries, Peaches
Cooking Vegetables:
Potatoes, Pumpkins, Squash, Summer, Squash, Winter
Salad Vegetables:
Carrots
AmeriFresh Inc
Overview
(2)
(5)
(0)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Yakima, 98903
Washington
Deciduous Fruit:
Apples, Pears
Stone Fruit:
Cherries
Cooking Vegetables:
Asparagus, Onions, Bulb, Potatoes
Salad Vegetables:
Carrots
Keystone Fruit Marketing Inc
Overview
(3)
(0)
(0)
Business Type:
Broker,
Exporter,
Shipper,
Importer,
Retailer
Location HQ:
Walla Walla, 99362
Washington
Deciduous Fruit:
Apples
Melons:
Watermelon
Stone Fruit:
Peaches
Cooking Vegetables:
Onions, Bulb, Onions, Sweet
The Fresh Connection
Overview
(1)
(0)
(0)
Business Type:
Exporter
Location HQ:
Yakima, 98901
Washington
Berries:
Strawberries
Citrus:
Oranges
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Cherries, Nectarines, Plums
Cooking Vegetables:
Asparagus
Salad Vegetables:
Broccoli, Lettuce
Sally Sherman Foods Inc
Overview
(4)
(0)
(0)
Business Type:
Wholesaler,
Processor
Location HQ:
Mount Vernon, 10550
New York
Cooking Vegetables:
Cabbage, Onions, Bulb, Potatoes
Salad Vegetables:
Spinach, Carrots
M G Produce
Overview
(1)
(0)
(2)
Business Type:
Shipper,
Wholesaler
Location HQ:
Vernon, 90058
California
Citrus:
Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Grapes
Stone Fruit:
Nectarines, Peaches, Plums
Salad Vegetables:
Spinach
Cooking Vegetables:
Sweet Potatoes, Napa Cabbage
Specialties:
Persimmons
Fresh Quality Produce, INC
Overview
(2)
(0)
(0)
Business Type:
Exporter,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Berries:
Blackberries, Raspberries, Strawberries
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines
Deciduous Fruit:
Apples, Figs
Southern Specialties Inc
Overview
(2)
(0)
(0)
Business Type:
Grower,
Shipper,
Importer,
Wholesaler
Location HQ:
Los Angeles, 90021
California
Berries:
Blackberries, Blueberries, Raspberries
Stone Fruit:
Cherries
Tropical Fruit:
Avocados, Carambola, Coconuts, Mangoes, Papayas, Plantains
Sure Fresh Produce Inc
Overview
(3)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Santa Maria, 93458
California
Tropical Fruit:
Mangoes
Cooking Vegetables:
Cabbage, Leeks, Peppers, Chili, Squash, Summer, Squash, Winter
Salad Vegetables:
Peppers, Bell, Broccoli, Celery, Celery
