Cooking Vegetables
Varieties
Sales Strategies
- Many consumers only think about vegetables in terms of side dishes, but cooking vegetables make a tasty addition to many entrees. Offer recipes for stuffed peppers, stuffed potatoes and stir fries.
- Root vegetables have recently been lauded for their health benefits and their versatility in being a carb replacement. Play on those strengths in signage and sales. You can also cross-merchandise them with soup fixings.
- Grilling season offers up a fresh opportunity to promote cooking vegetables as many of these veggies go great on the grill. Cross-promote potatoes, peppers, artichokes and onions with grilling utensils, spices and rubs.
- Samples can help familiarize consumers with lesser-known vegetables.
- Include cooking vegetables in all of your holiday promotions. Asparagus is a favorite around Easter, and broccoli and green beans are a popular side dish for Christmas or Thanksgiving. Don’t forget pumpkins, sweet potatoes and cranberries for those fall holidays. Memorial Day and the Fourth of July are a great time to promote a mix of vegetables that consumers can grill.
- Let your consumers hunt for their own great pumpkin in a pumpkin patch them while using pumpkins to boost the sales of other fall vegetables, like squash.
- During the winter, create a soup vegetable display. Include leeks, celery, potatoes root vegetables and fresh herbs.
Dynamic Displays
- The cooking vegetable category is best displayed in small groupings of similar vegetables. Potatoes and onions are a natural pairing while broccoli, green beans, asparagus and artichokes often find themselves grouped together as they can be served as a stand-alone side dish. Squash, turnips and rutabagas make an eye-catching display when grouped together.
- There is some cross-over with salad vegetables, so decide where those cross-over vegetables work best in your store. Tomatoes and peppers may move better when grouped with the salad vegetables.
- Don’t let your greens get lost in your lettuce display. Give them some space and offer up recipes and cooking tips to get consumers thinking about the many uses of greens.
- Include garlic in your tomato and herb displays to get it moving along with these popular items.
Perfect Pricing
- Because of the variety available within the category, combination pricing promotions are difficult for this category.
- Most vegetables in this category can be priced by the pound or by the piece, whichever works best for the target consumer base.
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Associated Potato Growers Inc
Overview
(1)
(11)
(6)
Business Type:
Broker,
Grower,
Shipper,
Wholesaler
Location HQ:
Grand Forks, 58203
North Dakota
Cooking Vegetables:
Potatoes, Yellow-Flesh Potatoes
Edward L Myrick Produce Inc HQ
Overview
(5)
(0)
(14)
Business Type:
Broker,
Shipper,
Wholesaler
Location HQ:
Pompano Beach, 33069
Florida
Citrus:
Lemons, Limes
Melons:
Cantaloupe, Honeydew, Watermelon
Cooking Vegetables:
Cabbage, Eggplant, Okra, Onions, Bulb
Salad Vegetables:
Peppers, Bell
Manso Products Corp
Overview
(2)
(0)
(0)
Business Type:
Wholesaler
Location HQ:
Miami, 33142
Florida
Citrus:
Limes
Tropical Fruit:
Bananas, Coconuts, Mangoes, Papayas, Pineapple, Plantains
Cooking Vegetables:
Eggplant, Okra
Specialties:
Guava
Wada Farms Marketing Group LLC HQ
Overview
(19)
(0)
(16)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Idaho Falls, 83404-4951
Idaho
Organic Produce:
Organic Onions, Bulb, Organic Potatoes, Organic Sweet Potatoes
Melons:
Seedless Red Watermelon, Seeded Red Watermelon
Cooking Vegetables:
White Onions, Yellow Onions, Red Onions, Purple Potatoes, Red Potatoes
Five Brothers Produce Inc
Overview
(6)
(0)
(7)
Business Type:
Grower,
Shipper,
Wholesaler
Location HQ:
Florida City, 33034
Florida
Cooking Vegetables:
Corn, Eggplant, Okra, Squash, Summer, Squash, Winter, Green Beans
Salad Vegetables:
Peppers, Bell, Red Cherry Tomatoes
Emerald Packaging Inc
Overview
(4)
(0)
(0)
Business Type:
Packaging,
Other
Location HQ:
Union City, 94587
California
Citrus:
Grapefruit, Lemons, Limes, Oranges, Clementines / Mandarins / Tangerines, Specialty Citrus
Deciduous Fruit:
Apples
Cooking Vegetables:
Green Beans, Brussels Sprouts, Cauliflower
Palace Foods Inc
Overview
(1)
(0)
(0)
Business Type:
Packaging,
Processor
Location HQ:
Reading, 19605
Pennsylvania
Cooking Vegetables:
Herbs
Specialties:
Ginger Root
Wonder Fields Inc
Overview
(4)
(0)
(0)
Business Type:
Grower,
Wholesaler
Location HQ:
Pharr, 78577-6924
Texas
Berries:
Blueberries
Cooking Vegetables:
Cilantro, White Onions, Red Onions
Salad Vegetables:
Red Bell Peppers, Yellow Bell Peppers, Orange Bell Peppers, Green Bell Peppers, Carrots, Peppers, Mini Sweet
Columbia Basin Onion LLC
Overview
(2)
(0)
(1)
Business Type:
Exporter,
Grower,
Shipper,
Wholesaler
Location HQ:
Hermiston, 97838
Oregon
Cooking Vegetables:
Onions, Bulb, Onions, Sweet, White Onions, Yellow Onions, Red Onions
Organic Produce:
Organic Onions, Bulb
H&S FreshPak Inc
Overview
(7)
(0)
(1)
Business Type:
Shipper,
Wholesaler
Location HQ:
Hoople, 58243
North Dakota
Cooking Vegetables:
Potatoes, Red Potatoes, Yellow-Flesh Potatoes
